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Embracing Erosion
Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.
LATEST EPISODE
ALL EPISODES
EPISODE 51
BEST OF — Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans
EPISODE 50
BEST OF — Julie Towns: Pinterest’s Unique Position in E-Commerce, Establishing a Singular Focus, Hiring Best Practices, & Taking Time for Retros
EPISODE 49
BEST OF — Janine Gianfredi: CMO of Transcarent & Former CMO of the United States Digital Service on Innovation, Marketing, & Leadership
EPISODE 48
BEST OF — Emma Stratton: Messaging Best Practices, Why Create and Invest in a Brand, Making Decisions Based on Faith, & How to Break Through Mental Ceilings
EPISODE 47
BEST OF — Marcus Andrews: Building a Strategic Narrative, The Cyclical Nature of GTMs, & How to Measure PMM Performance
EPISODE 46
Cody Bender: CPO of Boardable on How to Leverage Multi-Industry Experience to Build for a Niche Vertical
EPISODE 45
Layne Cox: CMO of Union on the Future of Restaurants and High-Volume Hospitality
EPISODE 43
Alex Pattis: General Partner of Riverside Ventures & Founding Team Member of Hampton on Investing in Startups & Scaling Businesses
EPISODE 42
Derek Osgood: Ignition 2.0 Launch & the State of B2B Software
EPISODE 41
Amanda Groves: VP of Product Marketing at Enable’s Take on the Latest McKinsey PMM Report, AI Tooling, & How to Become Inspired
EPISODE 40
Scott Gaines: Seasoned Tech GM and CPO on Empathy, Ambitious Outsiders, & How to Develop Resiliency
EPISODE 39
Ben Slater: SVP of Marketing at Beamery on Leading and Scaling Marketing from Pre-Revenue to Series D
EPISODE 38
Yi Lin Pei: PMM Leader & Coach on LinkedIn Strategies, the Best 90-Day Plan & Accelerating Your Career
EPISODE 37
2024 Exec Briefing: State of the Market, Product Marketing & Product Marketing Leadership
EPISODE 36
Jay Roxe: Cybersecurity CMO and Former Engineer on Storytelling, People-First Management & the Power of Simplifying
EPISODE 35
Jason Smith: CEO of Klue on Prioritization, Spotting Potential, Community-Led Growth & Evolving Company Visions
EPISODE 34
Michael Applebaum: Longtime VP of PMM on Climate & Ag Tech, PMM’s Two Decade Evolution & Leadership Tips
EPISODE 33
Janine Gianfredi: CMO of Transcarent & Former CEO of the United States Digital Service on Innovation, Marketing & Leadership
EPISODE 32
Tony Yang: Startup Growth Advisor on the Six Stages of the Buyer Journey & How to Create Demand
EPISODE 31
2024 Predictions & Trends with Jason Oakley & Derek Osgood
EPISODE 30
Ian Cairns: CEO of Freeplay & Former Twitter Product Leader on LLMs Impact on Product Development, Fundraising Tips, & Remote Vs Async Work
EPISODE 29
Andrew Blancato: Talent Leader from Etsy, Casper & Kickstarter & Founder of Purpose Talent on How to Build Companies & Define Culture
EPISODE 28
Andy McCotter-Bicknell: Head of CI at Apollo.io on the Future of GTM Tech, How to Accelerate Your Career & How to Build a CI Program
EPISODE 27
Lori Goode: CMO of Index Exchange on mentors vs. sponsors, why brands should reflect consumer values, and building annual plans.
EPISODE 26
Chris Mills: VP of Product Marketing at Wrike on Key Considerations when Defining a GTM Strategy & the Evolution of SaaS Pricing
EPISODE 24
The Top 4 Product Marketing Trends to Keep an Eye On
EPISODE 23
Amanda Malko: Leadership Lessons from a CMO, How to Weigh ROI and Risk in Decision-Making, & Why a Successful Life Shouldn’t Mean “Work at All Costs”
EPISODE 22
Kalyn New: Fostering Team Collaboration and Creativity, Balancing Transparency With Authenticity, & the Power of Saying No to New Customers
EPISODE 21
Adrian Koehler: Executive Leadership Coach for Nike, Navy Seals, Virgin Hyperloop on How to Own Your Full Capacity
EPISODE 20
Tamara Grominsky: How to Break Into the C-Suite, Launching a Solopreneur Business, & Using Urgency and Scarcity in Your GTM
EPISODE 19
Nicole Silver: The Intersection of Technology, Media, and Climate Awareness, What Politics Can Teach You About Marketing, & Macro-to-Micro Decision Making
EPISODE 18
Chris Wells: B2B Research Best Practices, the Evolution of Research, & Why Every Leader Should Become Redundant
EPISODE 17
Jason Grunberg: Being a CMO at a PE-Backed Portfolio Business vs Venture-Backed, Why Community Marketing is the Next Frontier, and How Fluvio Got Off the Ground
EPISODE 16
Steven Cohn: Building and Exiting 3 Companies, What to Know About Great PLG Companies, & How to Quit Mulling Ideas Over
EPISODE 15
Patrick Wall: The Current State of Cybersecurity, How to Build an Exceptional Competitive Intelligence Program, & Why Qualitative Data Can Be More Insightful
EPISODE 14
Ryan Sorley: How Win/Loss Programs Help Companies Grow, Challenges of Building a Services Business, & AI’s Impact on Win/Loss
EPISODE 13
Devon O’Rourke: Classic GTM Mistakes, Why Leaders Must Move Fast, & Understanding the Market Landscape
EPISODE 12
Marcus Andrews: Building a Strategic Narrative, The Cyclical Nature of GTMs, & How to Measure PMM Performance
EPISODE 11
Evan Huck: Translating Sales Leadership Skills Into Founding a Company, Current Challenges and Opportunities in Enterprise Sales, & Leading with Empathy
EPISODE 10
Renat Gersch: Who Should Own The Company Story, How PMMs Can Help Sales Close Deals, & Specialization Within Product Marketing
EPISODE 9
Rowan Noronha: How Product Marketing Teams Help Executives Position to W.I.N., Building a Community, & Leadership Characteristics
EPISODE 8
Adam Oliver: How to Build Product Using Balanced Teams, Top 3 Challenges Product Teams Face, & How to Grow Responsibly
EPISODE 7
Julie Towns: Pinterest’s Unique Position in E-Commerce, Establishing a Singular Focus, Hiring Best Practices, & Taking Time for Retros
EPISODE 6
Emma Stratton: Messaging Best Practices, Why Create and Invest in a Brand, Making Decisions Based on Faith, & How to Break Through Mental Ceilings
EPISODE 5
Derek Osgood: Building a Sustainable GTM Model, Incorporating GPT-3 Into B2B SaaS, Why Setting the Future Vision is Critical, & Making Bold Decisions
EPISODE 4
Jason Oakley: How to Build a Category, LinkedIn Content Strategies, How to Approach Segmentation, & Product Packaging
EPISODE 3
James McGinniss: The Distributed Energy Future, B2B GTM Strategy, Hiring for Customer Empathy, & Risk Asymmetry
EPISODE 2
Bryan Dsouza: Establishing Personal and Professional Principles, Robotics & Automation, Acquiring Talent, & PMM at B2B vs B2B2C
EPISODE 1
Aneel Lakhani: Early Stage Investing, GTM Processes from Startups to Global Enterprises, & Making Better Decisions
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