Chris Mills: VP of Product Marketing at Wrike on Key Considerations when Defining a GTM Strategy & the Evolution of SaaS Pricing
Hosted by: Devon O’RourkeOn this episode of Embracing Erosion, Devon chats with Chris Mills, the VP of Product Marketing at Wrike. They discuss why product marketers make for great consultants and vice versa, where product marketing should sit within the organization, roles and responsibilities and the best ways to build stakeholder relationships, early-stage vs late-stage product marketing, the key considerations when defining a GTM strategy, the current (rocky) state of company valuations, and how SaaS pricing models will evolve. Enjoy!
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