A KLUE ORIGINAL FILM

This seller doesn’t just think competitive intelligence is a waste of time… he’s actually clueless. Watch a ‘sure fire’ deal turn into a full fledged disaster. This is the (weird) story of Jonathan.

EPISODE 12
How to Source Win-Loss Interviews w/ Alexis Yeh
EPISODE 51
BEST OF — Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans
EPISODE 5
Captain Your Launch: Mastering B2B Product Launches w/ Beth Caplow, Julien Sauvage, & Tamara Grominsky
EPISODE 28
Embracing the Misfit: Emma Stratton’s guide to “smart” product marketing
EPISODE 10
The Best AI Product Launch
EPISODE 7
Nailing Your First 3 Months as a Product Marketer
EPISODE 38
Coda Head of Product Marketing, Beth McGrath on Product Marketing KPIs
EPISODE 100
Klue vs. ChatGPT
EPISODE 13
This mattress company is BORING… but smart?
EPISODE 10
Mark Zuckerberg did NOT like the Apple Vision Pro
EPISODE 15
Overcoming Imposter Syndrome | Amber Deibert
EPISODE 62
April Dunford: Nailing Competitive Positioning
EPISODE 24
Using Win Loss Analysis to Improve Revenue Process
EPISODE 23
Interviewing Advice from a Hiring Manager with Vishal Naik
EPISODE 85
Crossbeam Senior Director of Product Marketing, Amanda Groves on Go To Market
EPISODE 5
It’s Okay to Be Wrong | Peter Mertens, Sprout Social

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EPISODE 12
How to Source Win-Loss Interviews w/ Alexis Yeh
EPISODE 11
Starting Your Win-Loss Program w/ Dylan D’Urso
EPISODE 10
The Best (and Better) of 2024
EPISODE 9
How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri
EPISODE 8
The Future (and Present) of Win-Loss Analysis
EPISODE 7
Building a Competitive Landscape for the Executive Team & the Compete Week Recap
EPISODE 6
When a Rebrand BACKFIRES & Running Win-Loss Committee Meetings
EPISODE 5
How to Analyze Your Competitive Landscape
EPISODE 4
How AI Companies are Competing & Responding to Competitor Releases
EPISODE 3
The Company Disrupting B2B Marketing & Bringing Win-Loss Analysis to Executives
EPISODE 2
CEOs Beefing on LinkedIn & How to Build a Successful Win-Loss Program
EPISODE 01
When Nike Won the Olympics & Four Ways to Knock Competitors Out of the Deal Early w/ Nick Cegelski

The Marchitect

EPISODE 5
Captain Your Launch: Mastering B2B Product Launches w/ Beth Caplow, Julien Sauvage, & Tamara Grominsky
EPISODE 4
Winning Hearts and Fuelling Growth: Tech Messaging & Content Mastery w/ Devin Reed & Emma Stratton
EPISODE 3
How to Craft a Sales Pitch That Wins in Competitive Markets
EPISODE 2
How to Sharpen Your Homepage Positioning and Messaging
EPISODE 1
Are You a Modern (Product) Marketing Leader?

READY FOR LAUNCH

EPISODE 10
The Best AI Product Launch
EPISODE 9
The Best Product Showcase
EPISODE 8
The Best Category Creating Product
EPISODE 7
The Best Product Launch Video
EPISODE 6
The Best Creator Product Launch
EPISODE 5
The Best Taylor Swift Launch
EPISODE 4
The Best Product Launch of the 20th Century
EPISODE 3
The Most (Best) Controversial Product Launch
EPISODE 2
The Best Sidecar Product Launch
EPISODE 1
The Best Product Launch of 2023
EPISODE 0
Trailer – Ready for Launch

POSITIONING FOR GROWTH

EPISODE 7
Nailing Your First 3 Months as a Product Marketer
EPISODE 6
How to ACE Your Product Marketing Interview Assignment
EPISODE 5
How to Be More CONFIDENT in Your Job Search
EPISODE 4
How to STAND OUT in a Product Marketing Job Interview
EPISODE 3
Answering the MOST Important PMM Job Interview Question
EPISODE 2
How to Land More Job Interviews with LinkedIn Outreach
EPISODE 1
How to Find Your Dream Product Marketing Job

60ish Seconds

EPISODE 10
Mark Zuckerberg did NOT like the Apple Vision Pro
EPISODE 9
McDonald’s New Restaurant CosMc’s is Coming After Starbucks?
EPISODE 8
Google May Have Just Launched the ChatGPT Killer
EPISODE 7
Amazon Is Trying to Hijack Black Friday With More Football
EPISODE 6
Ahrefs and Semrush Had Major Beef on X
EPISODE 5
Why Twitter is suing Meta
EPISODE 4
Gong beat Salesloft and Outreach?
EPISODE 3
Did Apple eliminate the Metaverse?
EPISODE 2
Canva vs. Adobe… The Brand Design AI BATTLE
EPISODE 1
Apollo.io and ZoomInfo BEEFED… who took the L?

KLUE ORIGINAL SERIES

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EXPLORE RESOURCES

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Practical Product Positioning with Jess Petrella
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Competitive Battlecards 101 Video Series
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WTF is Go-To-Market
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Positioning for Advantage
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The Competitive Playbook
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