Leading the Horse to Water (and Making it Drink) | Jennifer Roberts
The Competitive Enablement Show
Director of Marketing Strategy at ServiceTitan Jenn Roberts joins Adam McQueen at SCIP IntelliCon 2023 in sunny Scottsdale. Jenn and Adam dive into how she’s built that all-important culture of compete at ServiceTitan, why she sends a monthly letter to the executive team (and why they go crazy for it) and how you have to lead the proverbial horse to water when it comes to competitive enablement.