Penny shares why she believes competitive intel newsletters are a key element in branding your compete program and a tool to help draw attention to your program beyond your immediate stakeholders.

In the second part of this episode, Andy continues his convo with Harvey Lee, the VP of Product Marketing at the Product Marketing Alliance.

Devon chats with Tamara Grominsky, the Founder of PMM Camp and formerly the VP of Product Marketing at Kajabi and Chief Strategy Officer at Unbounce.

Adam is joined by Palo Alto’s Senior Competitive Strategy Analyst Ben Schultz for the final episode in our Scottsdale sit-down series during SCIP IntelliCon 2023. Ben shared his path from the defense industry to competitive strategy, coming out of your shell as an introvert and the biggest disagreement he has with his boss Alysse Nockels.

Salesforce’s Jessa Jennings is the Vice President of Sales Performance Management for Commercial & Enterprise in North America. Throughout her more than 14-year career with Salesforce, she’s held many titles including the first female regional vice president at Salesforce Canada.

Isabel Gan is the Growth Product Manager at Klue. She joined Adam to talk about how competitive intelligence can and should factor into your product roadmap.

Devon chats with Chris Wells, Founder and Managing Director of Adience to discuss B2B research best practices, how to source qualitative interviews, the common mistakes B2B companies make with their research efforts, and more.

In this episode, Andy sits down with Mayur Palta, Competitive Intel leader at some of the world’s most valuable companies and author of Outcompete.

In this Season 2 premiere, Steph White Senior Director of Revenue Enablement at Loopio joined host Jody Geiger to talk about how she’s learned that in order to enable others, she first needs to take care of herself.

Ray Grady is the former President & CEO of Conexiom, advisor, investor and executive with more than two decades’ experience in the tech space. He joined host Ryan Sorley to talk about how businesses should leverage win-loss insights and what the future of AI will bring.

Devon chats with Jason Grunberg, CMO of Bluecore about the differences being a CMO at a PE-backed portfolio business vs a venture-backed one, why community marketing is the next frontier, and how Fluvio got off the ground.

In this episode, Andy and Ranee Soundara, Product Marketing leader with 17+ years of experience, discuss burnout.

Jeffrey interviews Julien Sauvage, Clari VP of Brand, Content and Product Marketing on his growth product marketing career path and product launches.

Tracy Berry is the Director of Competitive Intelligence and Communications at Freshworks. In this special edition episode, she shares how to tailor compete content to the C-suite and CSMs.

Jody Geiger is the host of the Winning as Women Podcast on the Compete Network and the Revenue Enablement Coach at Klue. She joined Adam to talk about how revenue enablement professionals can and should be supporting reps amid a tough economy.

In this episode, Rowan hosts Sam Jacobs, Founder, Pavilion as they explore the interlocks and intricacies of value and revenue generation with modern revenue leaders Latane Conant, CMO 6Sense, and Dustin Deno, CRO Affinity.

In this Season 5 premiere episode, Jeffrey interviews Phillippe Poutonnet,  GitHub’s VP of Product Marketing.

Devon chats with Steven Cohn, a 4x founder and the current Founder & CEO of Winware, an AI company dedicated to helping product-led teams trial conversion rates. They discuss what it’s like building and exiting 3 businesses and what other leading PLG companies are doing to drive conversions and retention.

Ryan Sorley, VP of Win-Loss at Klue and founder of DoubleCheck Research joined Adam to tell us about Season 3 of Blindspots and give us his three biggest takeaways for anyone starting a win-loss program.

Tom Ebling is the former CEO of Demandware, a company that was acquired by Salesforce in 2016 for $2.8 billion. Today Tom is a Board Member and Advisor to SaaS companies. He joined Ryan to talk about how win-loss insights have driven him and his teams to make better, more strategic decisions.

Adam and guest Tirrah Switzer, Senior Director of Product Marketing at Community Brands, take a break from all the CI excitement at SCIP IntelliCon 2023 to sit down for a chat on all things compete.

In this episode, Mary sits down with Pallavi Vanacharla, VP of PM at New Relic. Pallavi shares how she builds high performing teams and more.

Vijay Gupta is the Chief Growth Officer at Emplifi. He joined Ryan Sorley for the SEASON 3 PREMIERE of Blindspots to share why win-loss analysis has been a part of every GTM motion he’s led.

For this very special last episode of season 3 of the New to Product Marketing podcast Maggie is joined by Vishal Naik, Product Marketing Lead at Google.

In this episode, Adam sat down with sales coach Chris Orlob, Co-Founder & CEO at QuotaSignal and pclub.io, and the former Head of Sales at Gong. They discuss how to make competitive plays early in the deal cycle, key elements of the deal cycle where you can have the biggest influence, and more.

Devon was featured on the season premiere of the Competitive Enablement Show. Devon and Adam talked about what it takes to create a winning go-to-market motion and more.

In this episode, Maggie chats with Brandon Bedford, Competitive Enablement Manager at Klue about his journey from sales to product marketing and the lessons he has learned in his first year as a PMM.

This episode features Maggie Bean, Product Marketer and Host of the New to Product Marketing Podcast on the Compete Network. Maggie joined Adam to talk about her biggest learnings as a product marketer and season three of her show.

In this special “the PLG episode” Andy was joined by powerhouse PMMs Madison Leonard, PLG Product Marketer & advisor and Anthony Pierri, Co-Founder at Fletch PMM. They talked through common PLG misconceptions, how to structure a PMM team and your website’s homepage to support PLG, how PLG differs from sales-led, and much more.

In this episode, Jody Geiger was joined by Klue Sales Managers Leigh Quinlan and Erin Neal to talk about their experiences selling and coaching with respect to competitive deals.

In this episode, Jeffrey and Vishal talk about his experience at Google, the ways in which a product marketer can influence the product roadmap, and how operations are set up when you work on a product used by more than 500 million people.

Host Jody Geiger is joined by Jordana Zeldin, sales coach and Co-Founder at The Practice Lab, to answer listener submitted questions about the nitty-gritty on how to show up as your best self  in sales.

Federico and Oaks share best practices on how to highlight your brand and the steps required to design competitive comparison pages.

In this episode, PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing.

In this episode, Tiffany Tooley talks about her career path, tips for ensuring employee satisfaction and promoting growth, and discusses Gartner’s, as well as her own, guidelines on what makes a world-class PM.

Host Rowan Noronha is joined by a trio of Clari marketers (Kyle Coleman, Julien Sauvage, Devin Reed) to understand how content, PMM, and inbound collaborate to win.

Federico and Oaks share their best tips and advice for dialling in on the right competitive keywords to leverage throughout your competitive comparison pages.

Director of Market Strategy at Sprout Social Peter Mertens joins Clara to talk about his career journey from Competitive Intelligence Coordinator to Director and all stops in between.

Nathan Teplow, Director of Competitive Intelligence at Salsify, talks about the role of cross-functional collaboration and win/loss program evangelism.

Mary sits down with Desiree Motamedi, Shopify’s VP Global Head of PM to talk about domain expertise, leadership and how to nail product launches.

Adam is joined by Culture Amp’s Senior Manager of Competitive Intelligence Zaven Gabriel  and Veeam Software’s Sr. Director of Competitive Intelligence Pierre Hiller.

How should you approach hiring for a competitive intel role? Erica Howes, a recruitment marketing consultant, helps host Alex McDonnell go behind the job description for a role that he’s currently hiring for at Airtable: Competitive Enablement Manager.

Maggie Bean explores what new and aspiring product marketers need to know about launching a successful product marketing career. From diving deep into the fundamentals with seasoned experts to learning from other newbies on how they made the switch, we’re getting real with candid stories and advice for those who are beginning their PMM journeys.

Product marketing leaders join host Emma Stratton share their insights into the wild and wonderful world of messaging. We discuss the craft of creating great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way.

The best competitive professionals in the business join Clara Smyth to share how they got from where they were, to where they are today.

We get into the best decisions they made, those screw-ups they’d like to forget, and the lessons these leaders want to pass on to listeners that are looking to elevate their compete career.

Blindspots is the show for product marketers and executives looking to learn about how win/loss analysis can give them a competitive advantage. Host Geoffrey Palmer speaks with win/loss program owners in the B2B tech space to provide practical advice on how you can drive value.

Not all product comparison pages are made equal.

Join Federico Jorge and Jason Oakley as they tear down real comparison pages in the wild. The good. The bad. And the ugly (comparison charts).

Learning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

Exploring how winning companies create competitive advantages.

Hear how successful B2B SaaS companies and agencies compete – and win – in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. Hosted by Peep Laja, founder at Wynter, Speero, CXL.

The CE Show hits the road LIVE at Intellicon as host Adam McQueen speaks with 15 competitive experts from Coca-Cola, Highspot, Salesforce, and plenty more!

Join host Adam McQueen as he talks to the best competitive enablement experts in the industry, covering everything from competitive positioning, win-loss analysis, to enabling your reps to win that next competitive deal.

You’ll take a tactical competitive lesson away each episode. Guaranteed.

The Marchitect is the series for B2B product marketing executives.

Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams.

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week, Jeffrey Vocell (Iterable) is joined by a Product Marketing Expert, to take a deep dive into their Sharebird.com AMA.

This is Product Marketing dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, plus marketing and product legends.

Host Jody Geiger is joined by the best female sales leaders and revenue coaches in the world live, to share tactical advice based on their career experiences.

Explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Join Mary Sheehan, a Product Marketing leader at Adobe, as she sits down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more.

Messaging, positioning, and copywriting insights, straight to your inbox, every couple of weeks.

Competitive strategies in five minutes or less. Your new Sunday ritual.

The newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.

The home base for product marketing executives.

Join thousands of go-to-market leaders and compete pros dedicated to winning their market for this two-day hybrid virtual–in-person event!

In this reimagined edition of Competitive Enablement LIVE, we’ve enlisted ‘seasoned and well-vetted Compete pros’ (their words, not ours) Gal Toren, Competitive Intelligence Team Lead at JFrog & Dylan D’Urso, Competitive Intelligence Manager at Autodesk, to answer your burning yet anonymously-submitted Compete questions on air. Anything and everything goes

☕ Bring your coffee and connect with your peers for 1:1’s 👋

☕ Bring your coffee and connect with your peers for 1:1’s 👋

☕ Bring your coffee and connect with your peers for 1:1’s 👋

Watch as Klue and industry experts take you through what it takes to build winning battlecards that sales reps love. Learn the essential frameworks for structuring your battlecards, the theory of everything from Dave Washer, and how to build four of the most impactful card topics.

WTF is Go-To-Market is a five-week short course for B2B startup marketers to get the skills, confidence, and tools to build a customer-focused go-to-market strategy.

Positioning for Advantage is a messaging and positioning framework created by Crispin Read for B2B tech companies that are challengers in a competitive market.

Learn how to build a Competitive Intelligence program from scratch in 30 days with Andy McCotter-Bicknell. Win more competitive deals.