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NEW RELEASES

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Intercom's Director of Product Marketing on Stakeholder Management + Product Marketing

Women in Product Marketing

Mary sits down with Jasmine Jaume, Intercom’s Director of PMM. Jasmine shares her insights on stakeholder management and how to build trust and nurture relationships with the product team and other product stakeholders.

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Identifying the ICP with the greatest need | Aircall's Jonathan Anguelov

How to Win

Peep and Aircall’s co-founder and CSO discuss the massive opportunity Aircall saw in the market, how they got an early leg up by being specific about their ICP, and why innovation remains a core part of their strategy.

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HEALTHY COMPETITION POD ART

Tracy Berry (Freshworks), Mitesh Shah (Zscaler), Paul Osmond (6sense)

Healthy Competition

Andy is joined by an all-star lineup of compete pros to dive deep into how to start and scale your competitive intelligence program.

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Marchitect podcast Sangrem, Kyle, Amanda

Your Go-to for GTM & Positioning to W.I.N

The Marchitect

Sangram Vajre, Amanda Malko, and Kyle Lacy share their take on GTM strategy and walk through how they work with product marketing to position to W.I.N.

 

 

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3 Ways Competitive Intelligence Should Support Product Launches | Molly Gallaher Boddy

The Competitive Enablement Show

The former Senior Competitive Intelligence Manager at Datto shares her best practices for supporting product teams and launches with competitive intelligence.

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Seismic's Step-by-step for Launching a Successful Win/Loss Program

Blindspots

Valerie Bonaldo, Director of Product Marketing Competitive Intelligence at Seismic shares how to get (and keep) stakeholder buy-in, and much more.

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Back Office to Boardroom

Self-Promotion with Humility | Gal Toren, JFrog

Back Office to Boardroom

Clara Smyth is joined by JFrog’s Competitive Intelligence Team Lead Gal Toren to talk about how having the courage to be vulnerable and humble has helped Gal become the leader and competitive intelligence expert she is today.

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Part VI | Zaven Gabriel, Pierre Hiller

Intellicon: Masters Series

Adam is joined by Culture Amp’s Senior Manager of Competitive Intelligence Zaven Gabriel  and Veeam Software’s Sr. Director of Competitive Intelligence Pierre Hiller.

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New Tech vs. Old Tech (Toast vs Traditional POS, Slack vs Email)

Compared to What?

In this episode, Federico and Jason explore companies that have taken a different approach to comparison pages… comparing to the old way that things were done and how their product makes that obsolete.

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It's Okay to Drop the Ball | Devon Brooks, Jen Murtagh, Simran King

Winning as Women

Host Jody Geiger is joined by Jen Murtagh Co-founder of Maturn, Devon Brooks CEO at Sphere, and Simran Kang, CEO at MyFO to dive into the polarities of preparing for mat leave while continuing to be career-focused, the importance of self-compassion, and how it’s okay to drop the ball at home every once in a while.

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Hiring for competitive intel | Erica Howes

Dance Battle: The Competitive Intelligence Podcast

How should you approach hiring for a competitive intel role? Erica Howes, a recruitment marketing consultant, helps host Alex McDonnell go behind the job description for a role that he’s currently hiring for at Airtable: Competitive Enablement Manager.

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Adventures in Messaging

Product marketing leaders join host Emma Stratton share their insights into the wild and wonderful world of messaging. We discuss the craft of creating great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way.

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Back Office to Boardroom

Back Office to Boardroom

The best competitive professionals in the business join Clara Smyth to share how they got from where they were, to where they are today.

We get into the best decisions they made, those screw-ups they’d like to forget, and the lessons these leaders want to pass on to listeners that are looking to elevate their compete career.

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Blindspots

Blindspots is the show for product marketers and executives looking to learn about how win/loss analysis can give them a competitive advantage. Host Geoffrey Palmer speaks with win/loss program owners in the B2B tech space to provide practical advice on how you can drive value.

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Compared to What?

Not all product comparison pages are made equal.

Join Federico Jorge and Jason Oakley as they tear down real comparison pages in the wild. The good. The bad. And the ugly (comparison charts).

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Dance Battle: The Competitive Intelligence Podcast

Learning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.

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HEALTHY COMPETITION POD ART

Healthy Competition

Exploring how winning companies create competitive advantages.

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How to Win

Hear how successful B2B SaaS companies and agencies compete – and win – in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. Hosted by Peep Laja, founder at Wynter, Speero, CXL.

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Intellicon Masters Series

Intellicon: Masters Series

The CE Show hits the road LIVE at Intellicon as host Adam McQueen speaks with 15 competitive experts from Coca-Cola, Highspot, Salesforce, and plenty more!

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The Competitive Enablement Show podcast

The Competitive Enablement Show

Join host Adam McQueen as he talks to the best competitive enablement experts in the industry, covering everything from competitive positioning, win-loss analysis, to enabling your reps to win that next competitive deal.

You’ll take a tactical competitive lesson away each episode. Guaranteed.

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The Marchitect

The Marchitect is the series for B2B product marketing executives.

Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams.

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This is Product Marketing

This is Product Marketing dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, plus marketing and product legends.

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Winning as Women

Host Jody Geiger is joined by the best female sales leaders and revenue coaches in the world live, to share tactical advice based on their career experiences.

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Women in Product Marketing

Explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Join Mary Sheehan, a Product Marketing leader at Adobe, as she sits down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more.

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That's Punchy! 👊

Messaging, positioning, and copywriting insights, straight to your inbox, every couple of weeks.

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Coffee & Compete Newsletter

Coffee & Compete

Newsletter

Competitive strategies in five minutes or less. Your new Sunday ritual.

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Building Momentum

Newsletter

The newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.

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The Marchitect

The home base for product marketing executives.

EXPLORE ALL EVENTS

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Winner's Circle
Competing Org-Wide

SEPT 28, 2022

Join us Sept 28 at the Winner’s Circle virtual summit to learn how the best competitive experts are feeding competitive intel across their entire business, to win more business.ore business.  

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Compete Network Connects

OCT 7, 2022

Join the Compete Network Community to connect with your peers in ‘compete’ for 5-minute 1:1’s on the first Friday of every month. Our first Connect event is on Friday, October 7th.

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Compete to Win Summit

Oct 18-20, 2022

Learn from 20+ of the best competitive intelligence professionals at B2B software companies in this multi-day course hosted by Justin Topliff.

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The Compete Network Social in Boston

OCT 19, 2022

Join the biggest names in the competitive enablement community for a cocktail in Boston on October 19.

EXPLORE ALL COURSES

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Competitive Intelligence 201

Oct 3 - 13, 2022

Refine your strategy alongside a community of peers and fast-track your career in Competitive Intelligence in this new course hosted by Andy McCotter-Bicknell, Head of Competitive Intelligence @ ClickUp and Former Head of CI @ ZoomInfo.

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James doman pipe course

WTF is Go-To-Market

WTF is Go-To-Market is a five-week short course for B2B startup marketers to get the skills, confidence, and tools to build a customer-focused go-to-market strategy.

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Positioning for Advantage

Positioning for Advantage is a messaging and positioning framework created by Crispin Read for B2B tech companies that are challengers in a competitive market.

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The Competitive Playbook

Learn how to build a Competitive Intelligence program from scratch in 30 days with Andy McCotter-Bicknell. Win more competitive deals.

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