The best competitive experts. All in one place.

Back Office to Boardroom

Back Office to Boardroom

Hosted by Clara Smyth

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Back Office to Boardroom

Self-Promotion with Humility | Gal Toren, JFrog

Back Office to Boardroom

Clara Smyth is joined by JFrog’s Competitive Intelligence Team Lead Gal Toren to talk about how having the courage to be vulnerable and humble has helped Gal become the leader and competitive intelligence expert she is today.

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TheMarchitect

How to Position to W.I.N with Atlassian

The Marchitect

In the latest episode of The Marchitect, Atlassian’s Global Head of PMM shares how he builds manages, and measures his product marketing team of close to 100 people.

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HEALTHY COMPETITION POD ART

3 Companies. 3 Competitive Advantages. w/ Peep Laja

Healthy Competition

Andy is joined by Peep Laja to chat about the competitive advantages for the companies he’s founded, takeaways from his podcast How To Win, and how to approach messaging for your company’s website.

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Part IV | Erin Pearson, Ashleigh Eisinger, Pat Wall

Intellicon: Masters Series

Adam is joined by Evalueserve’s Erin Pearson, Highspot’s Ashley Eisinger and Imperva’s Pat Wall in fourth installment of the IntellICon Masters Series.

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Blindspots Podcast Art Cover

Uncovering the Voice of the Customer with Win/Loss Analysis

Blindspots

Elvis Lieban, Sr. Product Marketing Manager at Gong shares their project-based approach to win/loss research, tapping into the Voice of the Customer, gaining stakeholder buy-in, and the best way to share program findings.

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New Tech vs. Old Tech (Toast vs Traditional POS, Slack vs Email)

Compared to What?

In this episode, Federico and Jason explore companies that have taken a different approach to comparison pages… comparing to the old way that things were done and how their product makes that obsolete.

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The Competitive Enablement Show - Dustin Ray, Datto, Enabling Product Teams with Competitive Intel

5 Laws for Highly Effective Battlecards | David Washer, Klue

The Competitive Enablement Show

David and Adam walk through five critical rules for building better battlecards in this month’s edition of the Competitive Enablement Show LIVE.

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How to Win Podcast Artwork

Industry experience as a competitive advantage with Spryker's Alexander Graf

How to Win

Alexander Graf joins host Peep Laja to talk about how career stops along the way culminated in co-founding Spryker, a company looking to become the “Tesla of the commerce industry”.

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Winning as Women Podcast Artwork

It's Okay to Drop the Ball | Devon Brooks, Jen Murtagh, Simran King

Winning as Women

Host Jody Geiger is joined by Jen Murtagh Co-founder of Maturn, Devon Brooks CEO at Sphere, and Simran Kang, CEO at MyFO to dive into the polarities of preparing for mat leave while continuing to be career-focused, the importance of self-compassion, and how it’s okay to drop the ball at home every once in a while.

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Dance Battle Cover Art

Hiring for competitive intel | Erica Howes

Dance Battle: The Competitive Intelligence Podcast

How should you approach hiring for a competitive intel role? Erica Howes, a recruitment marketing consultant, helps host Alex McDonnell go behind the job description for a role that he’s currently hiring for at Airtable: Competitive Enablement Manager.

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Marchitect - Jason Oakley, Julien Sauvage, Jarrod Greene, Jam Khan

Positioning your Product to W.I.N

The Marchitect

Jam Khan, SVP Product Marketing at 6Sense, Julien Sauvage, VP Product Marketing at Gong, and Jarod Greene, VP Product Marketing at Highspot share a crash course in product marketing and how each of them uses the W.i.N. framework to position their products to, well, win.

EXPLORE ALL SHOWS

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Adventures in Messaging Podcast Cover

Adventures in Messaging

Product marketing leaders join host Emma Stratton share their insights into the wild and wonderful world of messaging. We discuss the craft of creating great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way.

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Back Office to Boardroom

Back Office to Boardroom

The best competitive professionals in the business join Clara Smyth to share how they got from where they were, to where they are today.

We get into the best decisions they made, those screw-ups they’d like to forget, and the lessons these leaders want to pass on to listeners that are looking to elevate their compete career.

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Blindspots Podcast Art Cover

Blindspots

Blindspots is the show for product marketers and executives looking to learn about how win/loss analysis can give them a competitive advantage. Host Geoffrey Palmer speaks with win/loss program owners in the B2B tech space to provide practical advice on how you can drive value.

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Compared to What?

Not all product comparison pages are made equal.

Join Federico Jorge and Jason Oakley as they tear down real comparison pages in the wild. The good. The bad. And the ugly (comparison charts).

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Dance Battle Cover Art

Dance Battle: The Competitive Intelligence Podcast

Learning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.

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HEALTHY COMPETITION POD ART

Healthy Competition

Exploring how winning companies create competitive advantages.

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How to Win Podcast Artwork

How to Win

Hear how successful B2B SaaS companies and agencies compete – and win – in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. Hosted by Peep Laja, founder at Wynter, Speero, CXL.

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Intellicon Masters Series

Intellicon: Masters Series

The CE Show hits the road LIVE at Intellicon as host Adam McQueen speaks with 15 competitive experts from Coca-Cola, Highspot, Salesforce, and plenty more!

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The Competitive Enablement Show podcast

The Competitive Enablement Show

Join host Adam McQueen as he talks to the best competitive enablement experts in the industry, covering everything from competitive positioning, win-loss analysis, to enabling your reps to win that next competitive deal.

You’ll take a tactical competitive lesson away each episode. Guaranteed.

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The Marchitect Podcast Artwork

The Marchitect

The Marchitect is the series for B2B product marketing executives.

Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams.

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This is Product Marketing Podcast Artwork

This is Product Marketing

This is Product Marketing dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, plus marketing and product legends.

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Winning as Women Podcast Artwork

Winning as Women

Host Jody Geiger is joined by the best female sales leaders and revenue coaches in the world live, to share tactical advice based on their career experiences.

EXPLORE ALL NEWSLETTERS

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That's Punchy! 👊

Messaging, positioning, and copywriting insights, straight to your inbox, every couple of weeks.

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Coffee & Compete Newsletter

Coffee & Compete

Newsletter

Competitive strategies in five minutes or less. Your new Sunday ritual.

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Building Momentum

Newsletter

The newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.

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The Marchitect

The home base for product marketing executives.

EXPLORE ALL EVENTS

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Sharebird Competitive Positioning AMA

August 4, 10am PT

Join Jeffrey Vocell, Head of Product Marketing at Narvar as he answers your questions on all things compete — from competitive positioning, intelligence, and sales enablement.

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Competitive Intelligence Summit

August 23-25

Learn from 20+ of the best competitive intelligence professionals at B2B software companies in this three-day course hosted by Justin Topliff.

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SCIP event battlecards

Foundations of Sales Battlecards

Sep. 13, 8am PST

A workshop, that will help you develop a winning battlecard strategy, build battlecards that sales will actually use, and maximize the ROI from battlecards.

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clozd win loss

Win Loss Week 2022

August 23-31

Clozd’s annual week-long win-loss event. Network with peers, learn from the best, and enjoy the beautiful Sundance Resort.

EXPLORE ALL COURSES

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andy mccotter-bicknell clickup

The Competitive Playbook

Learn how to build a Competitive Intelligence program from scratch in 30 days with Andy McCotter-Bicknell. Win more competitive deals.

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James doman pipe course

WTF is Go-To-Market

WTF is Go-To-Market is a five-week short course for B2B startup marketers to get the skills, confidence, and tools to build a customer-focused go-to-market strategy.

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Positioning for Advantage Cover copy

Positioning for Advantage

Positioning for Advantage is a messaging and positioning framework created by Crispin Read for B2B tech companies that are challengers in a competitive market.

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