WeDnesday, June 21

WeD, June 21

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Winner’s Circle
How to
Compete
in the
Age of AI

Wed, June 21 at 8:30 AM PT /
11:30 AM ET / 4:30 PM BST

Learn how business leaders are unlocking the power of AI to beat the competition.

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NEW RELEASES

KLUE
ORIGINAL

Leading the Horse to Water (and Making it Drink) | Jennifer Roberts

The Competitive Enablement Show

Director of Marketing Strategy at ServiceTitan Jenn Roberts joins Adam McQueen at SCIP IntelliCon 2023 in sunny Scottsdale. Jenn and Adam dive into how she’s built that all-important culture of compete at ServiceTitan, why she sends a monthly letter to the executive team (and why they go crazy for it) and how you have to lead the proverbial horse to water when it comes to competitive enablement.

KLUE
ORIGINAL
Maggie Bean New to Product Marketing

Interviewing Advice from a Hiring Manager with Vishal Naik

New to Product Marketing

For this very special last episode of season 3 of the New to Product Marketing podcast Maggie is joined by Vishal Naik, Product Marketing Lead at Google.

KLUE
ORIGINAL

Rigging the Deal: Competitive Selling Strategies with Chris Orlob

The Competitive Enablement Show

In this episode, Adam sat down with sales coach Chris Orlob, Co-Founder & CEO at QuotaSignal and pclub.io, and the former Head of Sales at Gong. They discuss how to make competitive plays early in the deal cycle, key elements of the deal cycle where you can have the biggest influence, and more.

KLUE
ORIGINAL
Erasing Erosion

Devon O'Rourke: Classic GTM Mistakes, Why Leaders Must Move Fast, & Understanding the Market Landscape

Embracing Erosion

Devon was featured on the season premiere of the Competitive Enablement Show. Devon and Adam talked about what it takes to create a winning go-to-market motion and more.

KLUE
ORIGINAL
Maggie Bean New to Product Marketing

Learnings from Year One as a Product Marketer with Brandon Bedford

New to Product Marketing

In this episode, Maggie chats with Brandon Bedford, Competitive Enablement Manager at Klue about his journey from sales to product marketing and the lessons he has learned in his first year as a PMM.

KLUE
ORIGINAL
women-in-product-marketing

Demandbase VP Product and Industry Marketing, Jackie Palmer on Pricing & Packaging

Women in Product Marketing

In this episode, Mary sits down with Jackie Palmer, Demandbase VP Product and Industry Marketing. They talk about best practices when it comes to pricing, packaging and implementing price increase rollouts cross-functionally.

KLUE
ORIGINAL

What To Do When You’re New to Product Marketing

The Competitive Enablement Show

This episode features Maggie Bean, Product Marketer and Host of the New to Product Marketing Podcast on the Compete Network. Maggie joined Adam to talk about her biggest learnings as a product marketer and season three of her show.

KLUE
ORIGINAL
HEALTHY COMPETITION POD ART

PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri

Healthy Competition

In this special “the PLG episode” Andy was joined by powerhouse PMMs Madison Leonard, PLG Product Marketer & advisor and Anthony Pierri, Co-Founder at Fletch PMM. They talked through common PLG misconceptions, how to structure a PMM team and your website’s homepage to support PLG, how PLG differs from sales-led, and much more.

KLUE
ORIGINAL

How to GTM with Karen Steele and Sangram Vajre

The Marchitect

In this episode, Rowan sits down with two Go-To-Market experts: Sangram Vajre, GTM Partners & Karen Steele, CMO of Sendoso to better understand what separates winning companies from less successful ones.

KLUE
ORIGINAL

Resisting the Itch to Pitch in Sales | Erin Neal, Leigh Quinlan

Winning as Women

In this episode, Jody Geiger was joined by Klue Sales Managers Leigh Quinlan and Erin Neal to talk about their experiences selling and coaching with respect to competitive deals.

KLUE
ORIGINAL

Vishal Naik, Product Marketing Lead at Google on Influencing the Product Roadmap

The Product Marketing Experts

In this episode, Jeffrey and Vishal talk about his experience at Google, the ways in which a product marketer can influence the product roadmap, and how operations are set up when you work on a product used by more than 500 million people.

KLUE
ORIGINAL
Winning as women with Jordana Zeldin

Q&A with Jordana Zeldin | Winning as Women

Winning as Women

Host Jody Geiger is joined by Jordana Zeldin, sales coach and Co-Founder at The Practice Lab, to answer listener submitted questions about the nitty-gritty on how to show up as your best self  in sales.

KLUE
ORIGINAL

How to Design a Comparison Page | Ep. 7 |

Compared to What?

Federico and Oaks share best practices on how to highlight your brand and the steps required to design competitive comparison pages.

KLUE
ORIGINAL
This is Product Marketing Podcast Artwork

2023 Global Perspective on Product Marketing Priorities

This is Product Marketing

In this episode, PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing.

KLUE
ORIGINAL

Tiffany Tooley, Head of Product Marketing at Hubspot on Company Culture and Talent Retention

The Product Marketing Experts

In this episode, Tiffany Tooley talks about her career path, tips for ensuring employee satisfaction and promoting growth, and discusses Gartner’s, as well as her own, guidelines on what makes a world-class PM.

KLUE
ORIGINAL

Positioning to W.I.N with Clari | Reed, Coleman, Sauvage

The Marchitect

Host Rowan Noronha is joined by a trio of Clari marketers (Kyle Coleman, Julien Sauvage, Devin Reed) to understand how content, PMM, and inbound collaborate to win.

KLUE
ORIGINAL

Stealing Leads from Your Competitors | Ep. 5

Compared to What?

Federico and Oaks share their best tips and advice for dialling in on the right competitive keywords to leverage throughout your competitive comparison pages.

KLUE
ORIGINAL
Back Office to Boardroom

It's Okay to Be Wrong | Peter Mertens, Sprout Social

Back Office to Boardroom

Director of Market Strategy at Sprout Social Peter Mertens joins Clara to talk about his career journey from Competitive Intelligence Coordinator to Director and all stops in between.

KLUE
ORIGINAL
women-in-product-marketing

Shopify's VP Global Head of Product Marketing on Multi-Year Product Launches

Women in Product Marketing

Mary sits down with Desiree Motamedi, Shopify’s VP Global Head of PM to talk about domain expertise, leadership and how to nail product launches.

KLUE
ORIGINAL

Part VI | Zaven Gabriel, Pierre Hiller

Intellicon: Masters Series

Adam is joined by Culture Amp’s Senior Manager of Competitive Intelligence Zaven Gabriel  and Veeam Software’s Sr. Director of Competitive Intelligence Pierre Hiller.

KLUE
ORIGINAL
Dance Battle Cover Art

Hiring for competitive intel | Erica Howes

Dance Battle: The Competitive Intelligence Podcast

How should you approach hiring for a competitive intel role? Erica Howes, a recruitment marketing consultant, helps host Alex McDonnell go behind the job description for a role that he’s currently hiring for at Airtable: Competitive Enablement Manager.

EXPLORE ALL SHOWS

KLUE
ORIGINAL
Maggie Bean New to Product Marketing

New to Product Marketing

Maggie Bean explores what new and aspiring product marketers need to know about launching a successful product marketing career. From diving deep into the fundamentals with seasoned experts to learning from other newbies on how they made the switch, we’re getting real with candid stories and advice for those who are beginning their PMM journeys.

KLUE
ORIGINAL
Adventures in Messaging Podcast Cover

Adventures in Messaging

Product marketing leaders join host Emma Stratton share their insights into the wild and wonderful world of messaging. We discuss the craft of creating great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way.

KLUE
ORIGINAL
Back Office to Boardroom

Back Office to Boardroom

The best competitive professionals in the business join Clara Smyth to share how they got from where they were, to where they are today.

We get into the best decisions they made, those screw-ups they’d like to forget, and the lessons these leaders want to pass on to listeners that are looking to elevate their compete career.

KLUE
ORIGINAL

Compared to What?

Not all product comparison pages are made equal.

Join Federico Jorge and Jason Oakley as they tear down real comparison pages in the wild. The good. The bad. And the ugly (comparison charts).

KLUE
ORIGINAL
Dance Battle Cover Art

Dance Battle: The Competitive Intelligence Podcast

Learning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.

KLUE
ORIGINAL
Erasing Erosion

Embracing Erosion

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

KLUE
ORIGINAL
HEALTHY COMPETITION POD ART

Healthy Competition

Exploring how winning companies create competitive advantages.

KLUE
ORIGINAL
How to Win Podcast Artwork

How to Win

Hear how successful B2B SaaS companies and agencies compete – and win – in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. Hosted by Peep Laja, founder at Wynter, Speero, CXL.

KLUE
ORIGINAL
Intellicon Masters Series

Intellicon: Masters Series

The CE Show hits the road LIVE at Intellicon as host Adam McQueen speaks with 15 competitive experts from Coca-Cola, Highspot, Salesforce, and plenty more!

KLUE
ORIGINAL
The Competitive Enablement Show podcast

The Competitive Enablement Show

Join host Adam McQueen as he talks to the best competitive enablement experts in the industry, covering everything from competitive positioning, win-loss analysis, to enabling your reps to win that next competitive deal.

You’ll take a tactical competitive lesson away each episode. Guaranteed.

KLUE
ORIGINAL
The Marchitect Podcast Artwork

The Marchitect

The Marchitect is the series for B2B product marketing executives.

Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams.

KLUE
ORIGINAL

The Product Marketing Experts

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week, Jeffrey Vocell (Iterable) is joined by a Product Marketing Expert, to take a deep dive into their Sharebird.com AMA.

KLUE
ORIGINAL
This is Product Marketing Podcast Artwork

This is Product Marketing

This is Product Marketing dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, plus marketing and product legends.

KLUE
ORIGINAL
Winning as Women Podcast Artwork

Winning as Women

Host Jody Geiger is joined by the best female sales leaders and revenue coaches in the world live, to share tactical advice based on their career experiences.

KLUE
ORIGINAL
women-in-product-marketing

Women in Product Marketing

Explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Join Mary Sheehan, a Product Marketing leader at Adobe, as she sits down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more.

EXPLORE ALL NEWSLETTERS

KLUE
ORIGINAL
PUNCHY-Newletter-Cover (1)

That's Punchy! 👊

Messaging, positioning, and copywriting insights, straight to your inbox, every couple of weeks.

KLUE
ORIGINAL
Coffee & Compete Newsletter

Coffee & Compete

Newsletter

Competitive strategies in five minutes or less. Your new Sunday ritual.

KLUE
ORIGINAL
Building Momentum Cover

Building Momentum

Newsletter

The newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.

KLUE
ORIGINAL

The Marchitect

The home base for product marketing executives.

EXPLORE ALL EVENTS

KLUE
ORIGINAL

Competitive Positioning AMA with Atlassian

June 1 @ 10 am PT

Join this Sharebird Competitive Positioning AMA with Atlassian’s Head of Core Product Marketing & GTM, ITSM Solutions, Daniel Kuperman.

 

KLUE
ORIGINAL

The Enable-mint Roadshow: Boston

June 8 @ 3:30 pm EDT

​It’s time to shake and stir the current perception of enablement leaders. Join this community-driven discussion where product marketing and sales enablement leaders come together to unlock the full potential of their joint efforts in driving SALES SUCCESS.

 

KLUE
ORIGINAL

Winner's Circle: How to Compete in the Age of AI

June 21 @ 8:30 am PT

Learn how business leaders are unlocking the power of AI to beat the competition.

EXPLORE ALL COURSES

KLUE
ORIGINAL
sales battlecards course

Competitive Battlecards 101 Video Series

Watch as Klue and industry experts take you through what it takes to build winning battlecards that sales reps love. Learn the essential frameworks for structuring your battlecards, the theory of everything from Dave Washer, and how to build four of the most impactful card topics.

KLUE
ORIGINAL
James doman pipe course

WTF is Go-To-Market

WTF is Go-To-Market is a five-week short course for B2B startup marketers to get the skills, confidence, and tools to build a customer-focused go-to-market strategy.

KLUE
ORIGINAL
Positioning for Advantage Cover copy

Positioning for Advantage

Positioning for Advantage is a messaging and positioning framework created by Crispin Read for B2B tech companies that are challengers in a competitive market.

KLUE
ORIGINAL
andy mccotter-bicknell clickup

The Competitive Playbook

Learn how to build a Competitive Intelligence program from scratch in 30 days with Andy McCotter-Bicknell. Win more competitive deals.

klue.com | thecompetenetwork.com