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Winning as Women

Hosted by Jody Geiger

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NEW RELEASES

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How GTM Leaders Carve-out a Competitive Advantage | Season Three Premiere

The Competitive Enablement Show

In this Season 3 premiere, founder and managing partner at Fluvio Devon O’Rourke joined Adam to talk about what it takes to create a winning go-to-market motion.

KLUE
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Resisting the Itch to Pitch in Sales | Erin Neal, Leigh Quinlan

Winning as Women

In this episode, Jody Geiger was joined by Klue Sales Managers Leigh Quinlan and Erin Neal to talk about their experiences selling and coaching with respect to competitive deals.

KLUE
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HEALTHY COMPETITION POD ART

Dave Gerhardt: Drift, Privy, Exit Five, and beyond

Healthy Competition

Dave Gerhardt is the former VP of Marketing at Drift, CMO of Privy, and now runs a community for B2B marketers called Exit Five. Andy and Dave talked about category creation, how his competitive messaging differed between Drift and Privy, and more.

KLUE
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Vishal Naik, Product Marketing Lead at Google on Influencing the Product Roadmap

The Product Marketing Experts

In this episode, Jeffrey and Vishal talk about his experience at Google, the ways in which a product marketer can influence the product roadmap, and how operations are set up when you work on a product used by more than 500 million people.

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Building a brand from the ground up with Oyster HR's Kevan Lee

How to Win

This episode features Kevan Lee, Senior VP of Marketing at Oyster HR, a management platform for globally distributed teams. Kevan talks about differentiating your brand story, the benefits of handling PR in-house, and why the category you choose matters.

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Erasing Erosion

Emma Stratton: Messaging Best Practices, Why Create and Invest in a Brand, Making Decisions Based on Faith, & How to Break Through Mental Ceilings

Embracing Erosion

On this episode, Devon chats with fellow Compete Network creator Emma Stratton. Emma is the Founder of Punchy, a consulting and training firm that helps B2B tech companies with messaging.

KLUE
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Winning as women with Jordana Zeldin

Q&A with Jordana Zeldin | Winning as Women

Winning as Women

Host Jody Geiger is joined by Jordana Zeldin, sales coach and Co-Founder at The Practice Lab, to answer listener submitted questions about the nitty-gritty on how to show up as your best self  in sales.

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How to Design a Comparison Page | Ep. 7 |

Compared to What?

Federico and Oaks share best practices on how to highlight your brand and the steps required to design competitive comparison pages.

KLUE
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The Best of Season 2 | A Year in Review 2022

The Competitive Enablement Show

In this episode, Adam rings in the New Year with a look back at the very best of Season 2 of the Competitive Enablement Show with clips from some of our favourite interviews of the year.

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HEALTHY COMPETITION POD ART

The SEO Episode: Ranking Competitive Content On Google | Federico Jorge & JJ Haglund 

Healthy Competition

Andy is joined by Federico Jorge (Founder of Stack Against) and JJ Haglund (former Adobe and Amplitude) to talk all things relating to SEO and Competitive Intel.

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This is Product Marketing Podcast Artwork

2023 Global Perspective on Product Marketing Priorities

This is Product Marketing

In this episode, PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing.

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HEALTHY COMPETITION POD ART

How to build a media company for your SaaS company | Will Aitken

Healthy Competition

Will Aitken, Head of Sales Content at Sales Feed, explains how the team got started, mistakes he’s learned from, what Sales Feed’s success looks like for Vidyard, and more.

KLUE
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Tiffany Tooley, Head of Product Marketing at Hubspot on Company Culture and Talent Retention

The Product Marketing Experts

In this episode, Tiffany Tooley talks about her career path, tips for ensuring employee satisfaction and promoting growth, and discusses Gartner’s, as well as her own, guidelines on what makes a world-class PM.

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Positioning to W.I.N with Clari | Reed, Coleman, Sauvage

The Marchitect

Host Rowan Noronha is joined by a trio of Clari marketers (Kyle Coleman, Julien Sauvage, Devin Reed) to understand how content, PMM, and inbound collaborate to win.

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How to Win Podcast Artwork

Identifying your company's leverage | Brian Bourque, SmartAsset

How to Win

Brian breaks down six important lessons he’s learned throughout his career like why tactics aren’t strategy, why the internet is bigger than you think, and how to find your company’s leverage.

KLUE
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Stealing Leads from Your Competitors | Ep. 5

Compared to What?

Federico and Oaks share their best tips and advice for dialling in on the right competitive keywords to leverage throughout your competitive comparison pages.

KLUE
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Back Office to Boardroom

It's Okay to Be Wrong | Peter Mertens, Sprout Social

Back Office to Boardroom

Director of Market Strategy at Sprout Social Peter Mertens joins Clara to talk about his career journey from Competitive Intelligence Coordinator to Director and all stops in between.

KLUE
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5 Questions with Brian Murray | Partner & COO at Craft Ventures

The Competitive Enablement Show

Adam is joined by Brian Murray, Partner and COO at Craft Ventures, to answer five burning questions about what it takes to compete in an uncertain economy.

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How to Win Podcast Artwork

Feedback loops and free product offerings | PandaDoc's Mikita Mikado

How to Win

Peep and Mikita discuss how PandaDoc used customer feedback to pivot successfully and how balancing external opportunities with a strong internal culture helped them win.

KLUE
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Blindspots Podcast Art Cover

Salsify's Secret Sauce for Success Win/Loss Programs

Blindspots

Nathan Teplow, Director of Competitive Intelligence at Salsify, talks about the role of cross-functional collaboration and win/loss program evangelism.

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Shopify's VP Global Head of Product Marketing on Multi-Year Product Launches

Women in Product Marketing

Mary sits down with Desiree Motamedi, Shopify’s VP Global Head of PM to talk about domain expertise, leadership and how to nail product launches.

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Marchitect podcast Sangrem, Kyle, Amanda

Your Go-to for GTM & Positioning to W.I.N

The Marchitect

Sangram Vajre, Amanda Malko, and Kyle Lacy share their take on GTM strategy and walk through how they work with product marketing to position to W.I.N.

 

 

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Part VI | Zaven Gabriel, Pierre Hiller

Intellicon: Masters Series

Adam is joined by Culture Amp’s Senior Manager of Competitive Intelligence Zaven Gabriel  and Veeam Software’s Sr. Director of Competitive Intelligence Pierre Hiller.

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Dance Battle Cover Art

Hiring for competitive intel | Erica Howes

Dance Battle: The Competitive Intelligence Podcast

How should you approach hiring for a competitive intel role? Erica Howes, a recruitment marketing consultant, helps host Alex McDonnell go behind the job description for a role that he’s currently hiring for at Airtable: Competitive Enablement Manager.

EXPLORE ALL SHOWS

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Adventures in Messaging Podcast Cover

Adventures in Messaging

Product marketing leaders join host Emma Stratton share their insights into the wild and wonderful world of messaging. We discuss the craft of creating great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way.

KLUE
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Back Office to Boardroom

Back Office to Boardroom

The best competitive professionals in the business join Clara Smyth to share how they got from where they were, to where they are today.

We get into the best decisions they made, those screw-ups they’d like to forget, and the lessons these leaders want to pass on to listeners that are looking to elevate their compete career.

KLUE
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Blindspots Podcast Art Cover

Blindspots

Blindspots is the show for product marketers and executives looking to learn about how win/loss analysis can give them a competitive advantage. Host Geoffrey Palmer speaks with win/loss program owners in the B2B tech space to provide practical advice on how you can drive value.

KLUE
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Compared to What?

Not all product comparison pages are made equal.

Join Federico Jorge and Jason Oakley as they tear down real comparison pages in the wild. The good. The bad. And the ugly (comparison charts).

KLUE
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Dance Battle Cover Art

Dance Battle: The Competitive Intelligence Podcast

Learning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.

KLUE
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Erasing Erosion

Embracing Erosion

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

KLUE
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HEALTHY COMPETITION POD ART

Healthy Competition

Exploring how winning companies create competitive advantages.

KLUE
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How to Win Podcast Artwork

How to Win

Hear how successful B2B SaaS companies and agencies compete – and win – in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. Hosted by Peep Laja, founder at Wynter, Speero, CXL.

KLUE
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Intellicon Masters Series

Intellicon: Masters Series

The CE Show hits the road LIVE at Intellicon as host Adam McQueen speaks with 15 competitive experts from Coca-Cola, Highspot, Salesforce, and plenty more!

KLUE
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The Competitive Enablement Show podcast

The Competitive Enablement Show

Join host Adam McQueen as he talks to the best competitive enablement experts in the industry, covering everything from competitive positioning, win-loss analysis, to enabling your reps to win that next competitive deal.

You’ll take a tactical competitive lesson away each episode. Guaranteed.

KLUE
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The Marchitect Podcast Artwork

The Marchitect

The Marchitect is the series for B2B product marketing executives.

Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams.

KLUE
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The Product Marketing Experts

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week, Jeffrey Vocell (Iterable) is joined by a Product Marketing Expert, to take a deep dive into their Sharebird.com AMA.

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This is Product Marketing Podcast Artwork

This is Product Marketing

This is Product Marketing dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, plus marketing and product legends.

KLUE
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Winning as Women Podcast Artwork

Winning as Women

Host Jody Geiger is joined by the best female sales leaders and revenue coaches in the world live, to share tactical advice based on their career experiences.

KLUE
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women-in-product-marketing

Women in Product Marketing

Explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Join Mary Sheehan, a Product Marketing leader at Adobe, as she sits down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more.

EXPLORE ALL NEWSLETTERS

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PUNCHY-Newletter-Cover (1)

That's Punchy! 👊

Messaging, positioning, and copywriting insights, straight to your inbox, every couple of weeks.

KLUE
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Coffee & Compete Newsletter

Coffee & Compete

Newsletter

Competitive strategies in five minutes or less. Your new Sunday ritual.

KLUE
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Building Momentum Cover

Building Momentum

Newsletter

The newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.

KLUE
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The Marchitect

The home base for product marketing executives.

EXPLORE ALL EVENTS

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SCIP: How to Win Your Market with Win-Loss in 2023

Feb 7 @ 12pm ET

No idea how to incorporate win-loss into your compete program? Jason Oakley from Klue and Ryan Sorley from DoubleCheck Research will walk you through how to use win-loss to create an effective go-to-market strategy, how to enable your entire organization with intel, and the steps needed to mature your win-loss program in 2023.

KLUE
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CE Live | Sharing Win-Loss Insights With Your Exec Team

Feb 15, 9am PST

Join Brandon Bedford Competitive Enablement Manager at Klue and Robyn Welfare, Research Director at DoubleCheck to learn everything you need to know to deliver win-loss insights to your execs.

KLUE
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Competitive Positioning AMA

Feb. 16, 10am PT

Join MURAL’s Senior Director of Product Marketing, Sean Lauer, for an “Ask Me Anything” on Competitive Positioning.

KLUE
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SCIP IntelliCon 2023

April 17 - 19, 2023 in Scottsdale, AZ

Hosted by SCIP, IntelliCon brings together the most diverse global community of competitive intelligence experts for best practice sharing, education & training, and connecting with peers.

EXPLORE ALL COURSES

KLUE
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sales battlecards course

Competitive Battlecards 101 Video Series

Watch as Klue and industry experts take you through what it takes to build winning battlecards that sales reps love. Learn the essential frameworks for structuring your battlecards, the theory of everything from Dave Washer, and how to build four of the most impactful card topics.

KLUE
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Competitive Intelligence 201

Launching soon

Refine your strategy alongside a community of peers and fast-track your career in Competitive Intelligence in this cohort-based course hosted by Andy McCotter-Bicknell, Head of Competitive Intelligence @ ClickUp and Former Head of CI @ ZoomInfo.

KLUE
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James doman pipe course

WTF is Go-To-Market

WTF is Go-To-Market is a five-week short course for B2B startup marketers to get the skills, confidence, and tools to build a customer-focused go-to-market strategy.

KLUE
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Positioning for Advantage Cover copy

Positioning for Advantage

Positioning for Advantage is a messaging and positioning framework created by Crispin Read for B2B tech companies that are challengers in a competitive market.

KLUE
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andy mccotter-bicknell clickup

The Competitive Playbook

Learn how to build a Competitive Intelligence program from scratch in 30 days with Andy McCotter-Bicknell. Win more competitive deals.

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