EPISODE 27

Lori Goode: CMO of Index Exchange on mentors vs. sponsors, why brands should reflect consumer values, and building annual plans.

On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange. They discuss what working in hospitality can teach you about being a marketer, why the pace of innovation is what makes ad tech so attractive, the difference between mentors and sponsors, how to advocate for your career, why streaming TV remains so nascent and exciting, why consumer values must be reflected in brands, how ChatGPT is disrupting SEO, how to build your annual plans and budget, and much more. Enjoy!

PREVIOUS EPISODE

EPISODE 26 Chris Mills: VP of Product Marketing at Wrike on Key Considerations when Defining a GTM Strategy & the Evolution of SaaS Pricing

NEXT EPISODE

EPISODE 28 Andy McCotter-Bicknell: Head of CI at Apollo.io on the Future of GTM Tech, How to Accelerate Your Career & How to Build a CI Program

klue.com | thecompetenetwork.com

Lori Goode: CMO of Index Exchange on mentors vs. sponsors, why brands should reflect consumer values, and building annual plans.

Stay up to date with the latest from The Compete Network

<img src="/wp-content/themes/compete/assets/images/coffee-compete-purple.png" />

Never miss a new release on the network.