Renat Gersch: Who Should Own The Company Story, How PMMs Can Help Sales Close Deals, & Specialization Within Product Marketing

On this episode of Embracing Erosion, Devon chats with Renat Gersch, a product marketing evangelist who has built and led PMM teams at companies such as Treasure Data and Wrike. They discuss why the CEO must lead the strategic company narrative, why product marketers are stewards of narrative design and messaging, the intricacies of the enterprise sales cycle and how PMMs can help close deals, why we're seeing new titles forming within product marketing, the three C's that represent characteristics all leaders must have or build, and much more. Enjoy!

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