Chris Wells: B2B Research Best Practices, the Evolution of Research, & Why Every Leader Should Become Redundant

On this episode of Embracing Erosion, Devon chats with Chris Wells, the Founder and Managing Director of Adience, a B2B market research consultancy. They discuss B2B research best practices, how to source qualitative interviews, the common mistakes B2B companies make with their research efforts, how the practice of market research is evolving, why every leader should try to make themselves redundant, and much more. Enjoy!

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