EPISODE 20

The Ultimate Win-Loss Guide w/ Ryan Sorley

Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what’s in store for his book launch… 👀

Series

The Coffee & Compete Podcast
EPISODE 11
Perplexity went AFTER Google in their new ad
EPISODE 2
The Seller and Prospect are Getting Divorced?! – Ep. 2
EPISODE 20
The Ultimate Win-Loss Guide w/ Ryan Sorley
EPISODE 51
BEST OF — Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans
EPISODE 5
Captain Your Launch: Mastering B2B Product Launches w/ Beth Caplow, Julien Sauvage, & Tamara Grominsky
EPISODE 28
Embracing the Misfit: Emma Stratton’s guide to “smart” product marketing
EPISODE 10
The Best AI Product Launch
EPISODE 7
Nailing Your First 3 Months as a Product Marketer
EPISODE 38
Coda Head of Product Marketing, Beth McGrath on Product Marketing KPIs
EPISODE 4
AL vs. AI | Summarization
EPISODE 100
Klue vs. ChatGPT
EPISODE 13
This mattress company is BORING… but smart?
EPISODE 15
Overcoming Imposter Syndrome | Amber Deibert
EPISODE 62
April Dunford: Nailing Competitive Positioning
EPISODE 24
Using Win Loss Analysis to Improve Revenue Process
EPISODE
Interviewing Advice from a Hiring Manager with Vishal Naik
EPISODE
Crossbeam Senior Director of Product Marketing, Amanda Groves on Go To Market
EPISODE
How to Design a Competitive Comparison Page | Ep. 7
EPISODE
It’s Okay to Be Wrong | Peter Mertens, Sprout Social

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COFFEE & COMPETE

EPISODE 20
The Ultimate Win-Loss Guide w/ Ryan Sorley
EPISODE 19
Scaling Up Win-Loss Data Collection with Surveys w/ Kevin McLean
EPISODE 18
Turning Win-Loss Insights Into Action w/ Valerie Bonaldo
EPISODE 17
Netflix’s BIGGEST Failure w/ Tamara Grominsky
EPISODE 16
How to Conduct Win-Loss Interviews With Sellers w/ Dan Hamilton
EPISODE 15
When Burger King Beat McDonald’s w/ Jason Oakley
EPISODE 14
How to Conduct Win-Loss Interviews with Buyers w/ Andre Csapo
EPISODE 13
DeepSeek vs. ChatGPT
EPISODE 12
How to Source Win-Loss Interviews w/ Alexis Yeh
EPISODE 11
Starting Your Win-Loss Program w/ Dylan D’Urso
EPISODE 10
The Best (and Better) of 2024
EPISODE 9
How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri
EPISODE 8
The Future (and Present) of Win-Loss Analysis
EPISODE 7
Building a Competitive Landscape for the Executive Team & the Compete Week Recap
EPISODE 6
When a Rebrand BACKFIRES & Running Win-Loss Committee Meetings
EPISODE 5
How to Analyze Your Competitive Landscape
EPISODE 4
How AI Companies are Competing & Responding to Competitor Releases
EPISODE 3
The Company Disrupting B2B Marketing & Bringing Win-Loss Analysis to Executives
EPISODE 2
CEOs Beefing on LinkedIn & How to Build a Successful Win-Loss Program
EPISODE 01
When Nike Won the Olympics & Four Ways to Knock Competitors Out of the Deal Early w/ Nick Cegelski

THE MARCHITECT

EPISODE 5
Captain Your Launch: Mastering B2B Product Launches w/ Beth Caplow, Julien Sauvage, & Tamara Grominsky
EPISODE 4
Winning Hearts and Fuelling Growth: Tech Messaging & Content Mastery w/ Devin Reed & Emma Stratton
EPISODE 3
How to Craft a Sales Pitch That Wins in Competitive Markets
EPISODE 2
How to Sharpen Your Homepage Positioning and Messaging
EPISODE 1
Are You a Modern (Product) Marketing Leader?

READY FOR LAUNCH

EPISODE 10
The Best AI Product Launch
EPISODE 9
The Best Product Showcase
EPISODE 8
The Best Category Creating Product
EPISODE 7
The Best Product Launch Video
EPISODE 6
The Best Creator Product Launch
EPISODE 5
The Best Taylor Swift Launch
EPISODE 4
The Best Product Launch of the 20th Century
EPISODE 3
The Most (Best) Controversial Product Launch
EPISODE 2
The Best Sidecar Product Launch
EPISODE 1
The Best Product Launch of 2023
EPISODE 0
Trailer – Ready for Launch

POSITIONING FOR GROWTH

EPISODE 7
Nailing Your First 3 Months as a Product Marketer
EPISODE 6
How to ACE Your Product Marketing Interview Assignment
EPISODE 5
How to Be More CONFIDENT in Your Job Search
EPISODE 4
How to STAND OUT in a Product Marketing Job Interview
EPISODE 3
Answering the MOST Important PMM Job Interview Question
EPISODE 2
How to Land More Job Interviews with LinkedIn Outreach
EPISODE 1
How to Find Your Dream Product Marketing Job

60ISH SECONDS

EPISODE 11
Perplexity went AFTER Google in their new ad
EPISODE 10
Mark Zuckerberg did NOT like the Apple Vision Pro
EPISODE 9
McDonald’s New Restaurant CosMc’s is Coming After Starbucks?
EPISODE 8
Google May Have Just Launched the ChatGPT Killer
EPISODE 7
Amazon Is Trying to Hijack Black Friday With More Football
EPISODE 6
Ahrefs and Semrush Had Major Beef on X
EPISODE
Why Twitter is suing Meta
EPISODE
Gong beat Salesloft and Outreach?
EPISODE 3
Did Apple eliminate the Metaverse?
EPISODE
Canva vs. Adobe… The Brand Design AI BATTLE
EPISODE
Apollo.io and ZoomInfo BEEFED… who took the L?

KLUE ORIGINAL SERIES

PODCAST Coffee & Compete Podcast
PODCAST The Marchitect
PODCAST The Competitive Enablement Show
PODCAST Winning as Women
PODCAST Blindspots with Host Ryan Sorley
VIDEO SERIES PMM Files
PODCAST Positioning for Growth
VIDEO SERIES Compared to What?
PODCAST Back Office to Boardroom
VIDEO SERIES 60ish Seconds
PODCAST Ready for Launch

The Compete
Jobs Board

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UPCOMING EVENTS

APRIL 10, 2025 | LONDON
APRIL 15, 2025 | BOSTON

In-Person Win-Loss Workshop

SUBSCRIBE TO NEWSLETTERS

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The Marchitect
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Yi Lin’s Newsletter
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Healthy Competition
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That’s Punchy! 👊
NEWSLETTER
Building Momentum

EXPLORE RESOURCES

EPISODE
Practical Product Positioning with Jess Petrella
EPISODE
Competitive Battlecards 101 Video Series
EPISODE
WTF is Go-To-Market
EPISODE
Positioning for Advantage
EPISODE
The Competitive Playbook
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