Compete Agent
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EPISODE 36
Pinterest VP of Product Marketing & Product Operations, Julie Towens on Product Marketing Skills
Hosted by: Mary SheehanQuestions covered in this episode:
1:23 – Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?
3:57 – What is your role like as a VP of PMM at Pinterest?
8:41 – Can you talk a little bit about how you’ve been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there?
13:44 – For inbound marketing in particular, what’s your approach to take all of those components to impact the product strategy?
16:19 – On the outbound side do you have any frameworks for how to think about go to market?
19:09 – How important are brand marketing skills for product marketers compared to analytical skills?
21:55 – When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?
23:46 – Should product marketing decisions be data driven or more so data informed?
25:45 – How do you think PMM will change over the next 5 or 10 years?
28:40 – How should AI play a role in product marketing?
30:45 – How do you achieve work life balance?
37:55 – What do you think has been the one thing that’s been most important for growing your career?
39:57 – What is your favorite thing about product marketing?
Want more insights from Julie? Check out her Sharebird Profile.
Looking to connect? You can find Julie here on LinkedIn.
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