EPISODE 62

April Dunford: Nailing Competitive Positioning

April Dunford is the world’s leading expert on positioning for B2B tech companies and the author of ‘Obviously Awesome’ as well as the newly released ‘Sales Pitch.’

Her and Andy focus on how competitive intel and positioning intersect in business:

  1. – Bashing “approaches,” not competitors
  2. – The importance of positioning your competitors
  3. – When to mention competitors (and when to leave them be)
  4. – Why you shouldn’t be scared of talking about competitors
  5. – Why you need to know your differentiated value
  6. and lots more!

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