Standing tall in a “layoff-heavy” PMM job market w/ Yi Lin Pei
Hosted by: Eric HollandEPISODE SUMMARY
Last season, the three misfits spoke on personal experiences with PMM layoffs. Despite marginal gains, there are still more PMMs looking for work than there are open roles. That’s why we had career coach and founder of Courageous Careers, Yi Lin Pei, join us in this intimate conversation. Yi Lin shares how this extraordinary circumstance has shifted her own PMM career coaching, specifically helping candidates find their differentiated strengths to better stand out. You could rely on baseline PMM skills in an easy job market. But, that’s not the case today. Yi Lin also shares her own career pivot from consulting to product marketing, how she used her competitive strength from her former career to become a rockstar PMM leader today, and how she uses her own experiences to help others do the same. This free PMM coaching session is for you if you want to know:
→What never to do on an internal request. Yi Lin gives this one insight instead.
→Why being a misunderstood PMM is harder, as someone from an underrepresented community.
→Everyone takes similar PMM training. How do past experiences help you in your PMM job search?
→Why does “poor research” coach the wrong PMM fundamentals?
→Your key responsibility to business metrics, as a PMM.
EPISODE NOTES
0:00 – Standing tall in a “layoff-heavy” PMM job market w/ Yi Lin Pei
00:00 – Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries
00:17 – Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro
03:03 – The Unique Role of Product Marketers: Strategists, Not Just Marketers
06:07 – Mastering Product Marketing: Strategies for Success and Growth
10:15 – The Torture Chamber Game: Tough Choices for a Product Marketer
21:05 – Navigating Layoffs: Yi Lin’s Perspective and Support for PMMs
21:39 – Navigating the Challenging Job Market: Strategies and Insights
22:51 – Differentiation in Job Applications: Standing Out in a Competitive Market
23:37 – Career Switching Advice: Embracing Stepping Stone Roles
24:45 – Personal Success Stories: Leveraging Unique Backgrounds for Career Advancement
27:15 – The Importance of Differentiation Throughout the Hiring Process
32:03 – Advocacy and Representation: Addressing Underrepresentation in Tech
38:35 – Leadership and Advocacy: Supporting Underrepresented Groups in the Workplace
44:07 – Yi Lin’s PMM Superpower and Final Thoughts
Resources:
Courageous Careers Newsletter
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