I’m back from a week on the road and my homemade espresso is starting to hit the bloodstream, which means we’ve got a LOT of stuff to dive into in today’s edition.

But, before we do so… we’ve got a new community engagement we wanna test out.

And it requires YOUR input 🫵

We’re going to run a Power (half) Hour. A short and sweet community session, with zero presentations.

Expect polls, games, trivia, q&a’s, and prizes. Sweet, sweet prizes.

We want the community to help us pick what topic we’ll focus on for our first one of these. If you can take 12 seconds to share your input, it’d be greatly appreciated.

I’m stoked — you should be too — and cannot wait to see y’all there soon!

Adam ☕

So, what makes a good differentiator?

What are the best and, well, not best differentiators businesses use today in their market?

What are the go-to tactics your reps lean on that get your product to stand out from the pack, or draw a much-maligned eye roll from your buyer?

And do people agree with MJ’s take that ‘easy to use’ is the biggest cop out of a differentiator? Or do you have even worse ones that come to mind?

Reply to this edition and lemme know because I’m really interested now to see the good, bad, and ugly.

p.s. – we’re gonna have some cool community engagements on this exact topic coming soon 👀

👋 Wanna meet up in person?

Toronto!

The leaders of some of the most innovative compete programs we’ve seen – ADP, Vena and Shopify – are doing a fireside chat to share their secrets. 

If you’re in the area, then register to join us on Apr. 25 here.

🔒 From the vault: How HubSpot thinks ‘like a rep’ when building battlecards

If you don’t know Jessica Davis, then you should.

She is a MUST follow in the competitive intel community. She provides incredibly actionable advice for her peers.

And she is a blast to hang out with.

She joined me on the Competitive Enablement Show back in September to share the best ways to build battlecard content with sellers in mind.

Tune in for a masterclass from one of the best minds in our community 👇

🔗 How product marketers can use LinkedIn on their job hunt

New competitive intel jobs in the community

Speaking of landing a new gig… A TON of new roles have been added to our jobs board! Here’s just a few:

P.S. Wanna binge hours of on-demand content, connect with others, and learn from some of the best in the industry?

Then join the 3,000+ other product marketers, compete pros, and GTM leaders in the Compete Network community.