What is *actually* a good differentiator?

I’m back from a week on the road and my homemade espresso is starting to hit the bloodstream, which means we’ve got a LOT of stuff to dive into in today’s edition.

 

But, before we do so… we’ve got a new community engagement we wanna test out.

 

And it requires YOUR input ๐Ÿซต

 

We’re going to run a Power (half) Hour. A short and sweet community session, with zero presentations.

 

Expect polls, games, trivia, q&a’s, and prizes. Sweet, sweet prizes.

 

We want the community to help us pick what topic we’ll focus on for our first one of these. If you can take 12 seconds to share your input, it’d be greatly appreciated.

 

I’m stoked โ€” you should be too โ€” and cannot wait to see y’all there soon!

 

Adam โ˜•

So, what makes a good differentiator?

We talk about competitive differentiation in our community a lot.
 
And for obvious reasons.
 
Then I stumbled across MJ Smith’s killer post on LinkedIn and it got me thinking ๐Ÿ‘‡

What are the best and, well, not best differentiators businesses use today in their market?

 

What are the go-to tactics your reps lean on that get your product to stand out from the pack, or draw a much-maligned eye roll from your buyer?

 

And do people agree with MJ’s take that ‘easy to use’ is the biggest cop out of a differentiator? Or do you have even worse ones that come to mind?

 

Reply to this edition and lemme know because I’m really interested now to see the good, bad, and ugly.

 

p.s. – we’re gonna have some cool community engagements on this exact topic coming soon ๐Ÿ‘€

    We’ve been behind our virtual screens for too long.

     

    It’s time to change out of the sweatpants and connect IRL.

     

    Announcing the Klue World Tour. We’ll be coming to a city near you to:

     

    ๐Ÿค Connect and learn from some of the most competitive intel pros out there

    ๐Ÿฅ Free food and drinks 

    ๐Ÿ’ป Get a look of what is new and coming up in Klue

     

    And our FIRST meet-up is happening soon in… *cue the dramatic drumroll*

    Toronto!

     

    The leaders of some of the most innovative compete programs we’ve seen – ADP, Vena and Shopify – are doing a fireside chat to share their secrets. 

     

    If you’re in the area, then register to join us on Apr. 25 here.

    If you don’t know Jessica Davis, then you should.

     

    She is a MUST follow in the competitive intel community. She provides incredibly actionable advice for her peers.

     

    And she is a blast to hang out with.

     

    She joined me on the Competitive Enablement Show back in September to share the best ways to build battlecard content with sellers in mind.

     

    Tune in for a masterclass from one of the best minds in our community ๐Ÿ‘‡

    Resumes alone don’t cut it in 2024.

     

    Here’s one way to actually get noticed during your job search โ€“ using LinkedIn correctly.

     

    The platform is THE place to be for working professionals at this point.

     

    In the latest episode of Positioning for Growth, Yi Lin Pei shares how to use LinkedIn to craft the perfect outreach message that wonโ€™t get overlooked, and bring your name to the top of the hiring managerโ€™s mind.

    Speaking of landing a new gig… A TON of new roles have been added to our jobs board! Here’s just a few:

     

    1. Sr. Product Marketing Manager at Microsoft here. 
    2. Market Intelligence Director at Doxy here.

    P.S. Wanna binge hours of on-demand content, connect with others, and learn from some of the best in the industry?

     

    Then join the 3,000+ other product marketers, compete pros, and GTM leaders in the Compete Network community.

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