The First Lady of Compete joined us for the 50th (!!) episode of the Competitive Enablement Show.
Before joining Freshworks as the Director of Competitive Intelligence & Communication, Tracy rolled out her 30-60-90 day framework when she joined ServiceMax in 2018.
And though she’s firmly ensconced atop the Mount Rushmore of compete, the 30-60-90 day isn’t just for compete pros.
“It’s for whenever you’re in a situation where you need to understand your stakeholders and prioritize their needs.”
The First 30 Days: Understand
Get your finger on the pulse of the reality on the ground in your organization. Immerse yourself, be present, and pick up some quick wins along the way.
Days 30 to 60: Evaluate
Your feet are wet (in a good way), now it’s time to start uncovering gaps and figuring out how to close them.
Days 60 to 90: Optimize
The actions you take in the final 30 days set you up with the foundation you’ll need for the next 12 months.
Two-parts relationship building, one part financial planning, these are the ingredients for success:
Listen, watch, and read everything you need to know about the 30-60-90 day plan here.
Following a brief period of time where I wrote approximately zero blogs, I’m back baby!
This week’s featured post is all about the best sources of competitive intel.
Spoiler: The best sources of intel are internal sources. But you can’t paint a full picture without external sources.
And of course intel isn’t worth much without the right curation, analysis and distribution, but that’s for another blog post.
Anyway, here are 10 sources of competitive intelligence you need to know:
Check out the full list of all ten sources and why they matter on our blog
I told you internal intel is the best intel!
Get yourself a two-way, collaborative competitive enablement tool, build a culture of compete, and get ready for lift-off.
P.S. This is your occasional reminder to connect with Brandon Bedford on LinkedIn.
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