Adam and I just finished recording a podcast episode on enabling product teams with competitive intel.
(It’s a really good one — we’ll be releasing it in two weeks)
In it, our guest shares how her perception of competitive intel newsletters has evolved:
“I thought the newsletter was an intern’s job that you shouldn’t do as you move into a manager position. What I came to realize is that the newsletter should be the basis for everything else you’re doing — and having someone else do it isn’t your best bet for success.”
She went on to talk about how she looks for intel with her product team in mind and curates news accordingly.
You’ll have to wait two weeks to hear the entire interview.
But you can start levelling up your competitive intel newsletter today with these 7 tips.
Set a regular cadence and stick to it
✍️ Aim for a minimum of 3 and a maximum of 7 stories per newsletter
Scrap a story if you can’t explain why it matters
Keep the format loose; don’t include a story because you’re tied to a template
Shout out your coworkers
Share your newsletter directly to your internal messaging platform
Tailor your newsletters to specific teams and/or departments
I didn’t think anyone could sum up the entire essence of the Community Corner in one post… But Imperva’s Pat Wall went ahead and did it! If you look closely, three of the first four reactions are from other CI professionals who’ve made their own appearances in the Coffee & Compete Community Corner. Ashleigh Eisinger, Dustin Ray, and Brandon Bedford are all people you should be connecting with every chance you get. When everyone shares their knowledge, the entire community grows stronger.
Thanks for reading this week’s edition of Coffee & Compete. As always, please reach out to me and the rest of the team with your thoughts and feedback.
And If you know someone who isn’t already subscribed to Coffee & Compete, be a good friend and tell them about us.