Your competitive intel newsletter is the ideal place for you to start forming that identity.
Even something as simple as theming your subject lines can go a long way.
(As you may know, our Competitive Enablement Manager Brandon Bedford uses the same naming convention for his Intel Digests as they do episode titles on the sitcom Friends i.e. ‘The One With [Insert Competitor]’.)
When he was Head of Competitive Intelligence at Commvault, Matt Tyrer called his newsletter the Competitive Market Minute.
(If you’re curious, I would call mine “This Week in Compete” )
It doesn’t start and end at the subject line though.
Include some funny Glassdoor reviews about your competitors, a quote of the day, or something unrelated to work altogether.
Tl;dr…have some fun.
Because if you’re having fun writing it, your audience will have fun reading it.
Okay but you can’t tell anyone…
We all have questions we’re too afraid to ask out loud…
How should I be measuring the impact of my compete program?
How often should I be updating my battlecards?
Why is she taking so long to text me back?
You’re invited to join JFrog’s Gal Toren and Autodesk’s Jason D’Urso as they answer these questions (maybe not the last one) and much more on September 13th.