The BIGGEST product marketing prediction for 2024…

Hey! Welcome to the Coffee & Compete newsletter where product marketers, compete pros, and GTM leaders get strategies to win in their market in 5 minutes or less.

We’re back for the first edition of 2024, and I cannot wait to share what we’ve got dropping for y’all. Let’s get right to it!

(and keep your eyes on the inbox on Tuesday as we release our AI in CI report, summarizing what you — the community — had to say.) OKAY, now let’s get into it.


One BIG product marketing prediction…

Everyone is talking about AI can lift bottom-performers to level themselves up.

But Devon O’Rourke thinks the this new tooling will actually widen the gap.

Derek Osgood agreed on the latest episode of Embracing Erosion, where they predict the biggest product marketing trends in 2024:

“Tools act as amplifiers. It takes existing skills and makes you better.

People have unrealistic expectations of AI tools of how well they can do anything based on relatively limited inputs.

What actually makes AI work well is tied to briefing the technology. Great product marketers are great at briefing other teams or whoever they’re trying to get information in the hands of. It’s the same exact process for briefing AI.”

Check out the full episode below to catch all of their predictions 👇


Come hang out in the community

We’ve got plenty of product marketing and competitive intel programming slated for 2024 in the Compete Network community.

Whether you’re looking for tactics you can apply into your role, or you just wanna talk shop with other folks, there’s something for you:

Brandon and James are leading an AMA, diving into the biggest takeaways from our community report on AI in competitive intelligence. Bring a question, hop in the chat, and share your takes.

Here’s a little peek at some of the questions already asked by the community:

And if you want something a little more hands-on, Jess Petrella will be walking through how to speed up two of the most lengthy product marketing tasks with AI; customer research and SWOT analysis in her upcoming workshop.

If there are topics you want us to cover throughout the year, let us know!


New releases for your 👀, 👂, and (hopefully) 🧠

📁 A ‘No Home Page’ home page…? | PMM Files

A look at‘s unique ‘less is more’ marketing strategy.

😶 Overcoming imposter syndrome | Winning as Women

Amber Deibert sits down with Jody to talk about imposter syndrome in enablement and building confidence through action.

☕ McDonald’s are launching a Starbucks competitor | 60ish Seconds

How CosMc’s is coming after the coffee giant’s market share.

👽 Why PMMs would be terrible CMOs | We’re Not Marketers

Tamara Grominsky shares a fresh perspective on what happens with different structures and how the product marketing role evolves.

Looking for your next gig?

Well, that’s why we have the Jobs Board!

And if you’re part of this newsletter, I can assume two things:

1. You understand the importance of effectively enabling sellers

2. You appreciate some of the leading tech companies out there

If I’m lukewarm with my totally generalized assumption, then getting a chance to lead sales enablement at Canva is a no-brainer.

Take a peek at the role here, and check out our full jobs board below.


P.S. Wanna binge hours of on-demand content, connect with others, and learn from some of the best in the industry?

Then join the 3,000+ other product marketers, compete pros, and GTM leaders in the Compete Network community. |