“Tools act as amplifiers. It takes existing skills and makes you better.
People have unrealistic expectations of AI tools of how well they can do anything based on relatively limited inputs.
What actually makes AI work well is tied to briefing the technology. Great product marketers are great at briefing other teams or whoever they’re trying to get information in the hands of. It’s the same exact process for briefing AI.”
Check out the full episode below to catch all of their predictions 👇
We’ve got plenty of product marketing and competitive intel programming slated for 2024 in the Compete Network community.
Whether you’re looking for tactics you can apply into your role, or you just wanna talk shop with other folks, there’s something for you:
Brandon and James are leading an AMA, diving into the biggest takeaways from our community report on AI in competitive intelligence. Bring a question, hop in the chat, and share your takes.
Here’s a little peek at some of the questions already asked by the community:
– How do you use LLMs to generate product feature comparisons?
– What AI tools are most handy for a new CI team at a vast company?
– How will AI assist in understanding a vast amount of intel and providing ‘why it matters’?
And if you want something a little more hands-on, Jess Petrella will be walking through how to speed up two of the most lengthy product marketing tasks with AI; customer research and SWOT analysis in her upcoming workshop.
If there are topics you want us to cover throughout the year, let us know!