How many synonyms of “big” can I use to describe how gigantically momentous this massively important week was for Klue?
(Four I guess…not bad, not bad.)
In case you missed it, we announced our acquisition of DoubleCheck Research.
Buyer intelligence meets competitive and market intelligence meets sales enablement.
It’s the complete compete package — the All-in-Won Platform.
To dive deeper into what this acquisition means for our customers and the compete community, check out this blog authored by none other than Klue CEO Jason Smith.
And since we’re in a win-loss kind of mood, today’s edition of ☕️ Coffee & Compete features six different resources to help get you in the mood too.
From getting started to getting going and diving deep, there’s a win-loss resource or two for everybody.
Happy reading,
Ben ✅ ✅
Win-Loss Analysis: From Interviews to Insights
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Why it matters
Seven Components of a Successful Win-Loss Program
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Why it matters:
Nine Steps to a Successful Win-Loss Program
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Why it matters
Your guide to conducting win-loss interviews
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Why it matters
Distributing Win-Loss Insights Across the Entire Business
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Why it matters
Working win-loss insights into your compete program
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Why it matters
Speaking of experts…you’ll be hearing from Imperva’s Pat Wall on the Competitive Enablement Show next month. Until then, please enjoy this little piece of sage wisdom from the man himself in today’s Community Corner. |
Thanks for reading this week’s edition of Coffee & Compete. As always, please reach out to me and the rest of the team with your thoughts and feedback. And If you know someone who isn’t already subscribed to Coffee & Compete, be a good friend and tell them about us. |