Molly Gallaher Boddy wants to be her product team’s closest ally.
A trusted advisor and consultant who supports, pushes the envelope, and lightens the workload for product managers and product marketing managers alike.
A former senior competitive intelligence manager at Datto, Molly joined the Competitive Enablement Show to share the three ways she supports her product teams — especially during launches.
1️⃣ Positioning, pricing and packaging
2️⃣ Create product-specific competitive intel newsletters
3️⃣ Build product-specific battlecards
All great compete programs start by enabling sales.
But Molly and her former team at Datto are clear examples of achieving org-wide enablement.
Listen to the full episode and read the episode recap here.
Speaking of competing org-wide…
The Compete Network is hosting the first-ever Winner’s Circle event on September 28th!
Hosted by the PMC’s Rowan Noronha, the Winner’s Circle will feature:
Registration is now open and the registrants are flooding in.
The hype is so palpable that Grayson and I hit the streets of downtown Vancouver to feed off the energy.
Check out this video and feel the energy for yourself
A little nostalgia and ad inspiration for you in today’s Coffee & Compete Community Corner.
Check out Andy’s post for eight outstandingly excellent examples of advertising from the past.
The mediums may have changed. But good messaging in 1950 and good messaging in 2022 look awfully similar…
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If you're having difficulty registering for Compete Week 2023, please visit The Compete Network.