Three Stakeholder Groups You Need to Build and Maintain Momentum in your Compete Program
Putting in all that effort to build out a compete program only to have it lose momentum is not something we would wish upon anyone.
But with budgets tightening across the board, the tech you use and the people you rely on could be on the chopping block.
LeadIQ’s Sr. Product Marketing Manger Mitch Comstock joined the Competitive Enablement Show to talk about the three most important stakeholder groups you need to work with to avoid losing momentum and how to do it.
1️⃣ Sales Leadership 1️⃣
“You don’t want to end up in a situation where you’re thinking about compete one way and leadership has a completely different idea.”
Selling your compete program internally and selling B2B software in general have one big thing in common: you need executive buy-in
You should build a stronger case for yourself by proving the value of your program through the kinds of deliverables and KPIs sales leadership cares about.
And no, we’re not talking about usage data related to a specific battlecard.
Instead, Mitch says you should focus on KPIs like: