Let’s do some quick math this Sunday morning.

According to G2, there are 30,000 product launches annually.

That’s 2,500 monthly. And 82 daily.

Safe to say it’s easy for your next product launch to get stuck in the noise.

If you don’t want your next launch to be white noise, then this edition is for you.

We’ll be sharing lessons from some of the most differentiated product launches by individual creators, PLUS:

Adam ☕

🚀 1 person. 1 product launch. 2 million dollars.

Here are three things you can do to nail a launch that stands out from the competition 👇

1. Build in public to create anticipation. Justin started a waitlist months ahead of launch. That list was nurtured consistently as a ‘special newsletter’, and the audience engagement actually gave him real-time feedback ahead of launch.

2. An open cart creates FOMO. Justin made his product available at a certain price for a limited time, before price increases. He then teased out capped offers, like five one-on-one coaching slots. All with the aim of creating urgency.

3. Don’t launch statically. During the launch window, Justin always responded to feedback, shared updates, and adjusted his messaging based on real-time interactions with his audience. It kept them engaged and made them feel part of a living, breathing initiative.

Now I know I’ve given Tamara’s (aka the reigning champion) example all the shine here, but make sure to check out Andy and Oaks’ examples in the latest episode below too.

What do sellers need to navigate the competition?

*disclaimer – caffeinated drinks recommended, but not mandatory.*

🔒 From the vault: Here’s what brings sellers back to your battlecards, according to the data

If you read the above and thought ‘wait, who’s Hunter…?’, then allow me to introduce him to y’all in the most typical Hunter fashion.

With a killer educational session on battlecards.

In fact, as a Competitive Enablement Consultant here at Klue, Hunter analyzed over one thousand battlecards to discover the trends that made them stickiest. 

Here’s what you need to know to build a battlecard that your reps can’t live without.

New releases for your 👀, 👂, and (hopefully) 🧠 

❗ Answering the MOST important PMM interview question | Positioning for Growth

You can mock answers to a ton of potential questions, but none matter more than ‘tell me about yourself’.

📦 Product launches with Atlassian’s Head of Lifecycle Marketing | Women in Product Marketing

A deep dive into how to launch products to the enterprise, all the way to SMBs.

🪞 A season in review | We’re Not Marketers

The misfits take a look back on their favourite moments during the inaugural season of the show.

New competitive intel jobs in the community

Speaking of landing a new gig… A TON of new roles have been added to our jobs board! Here’s just a few:

P.S. Wanna binge hours of on-demand content, connect with others, and learn from some of the best in the industry?

Then join the 3,000+ other product marketers, compete pros, and GTM leaders in the Compete Network community.