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PODCASTS
Know your buyer better than the competition and know your competition better than they know you.
Ryan Sorley, VP of Win-Loss at Klue, talks to the executives, founders and investors who leverage win-loss insights to drive growth and beat the competition.
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ALL EPISODES
EPISODE 14
Behind the Scenes on Forrester’s Win/Loss Program Launch and How It Fits in Their Overall VoC Practice
EPISODE 13
Seismic’s Step-by-step for Launching a Successful Win/Loss Program
EPISODE 12
How Gong Uncovers the Voice of the Customer with a Unique Project-based Approach to Win/Loss Research
EPISODE 11
From Anecdotes to Data-driven Insights: How Bullhorn Transformed their Win/Loss Program
EPISODE 10
Scalepath’s Better Way to Define B2B Market Size
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