You know how we feel: compete starts with sales. But the competitive enablement holy land lies beyond the sales team. And Brad’s team at Movista are the right guides to take you there.
Here are three ways they’re going over and above your typical compete team.
More than just battlecard builders
Imagine having an internal team that serves as your own competitive and market research group. That’s exactly what the compete team at Movista has become.
They dive deep into market research, surface trends and share them across the organization. This helps inform — among others — the product team with intel on what the market craves and how their competitors compare.
Higher customer retention through CS enablement
Budgets are tight. If a renewal is coming up and you’re not shopping around to see if you can find the same functionality for a better deal, you’re not doing your job.
Brad and team are getting out ahead of this reality by enabling their CSMs with the right context and talk tracks to get out ahead of renewal conversations — and retain more customers.
Meeting the audience where they are
Intel digests to the inbox. Competitive intel channels on Slack. It’s about connecting with your audience through the channels they’re already using.
And when content adoption is slipping within one department or another, that’s the team’s cue to check in and see what they can do to improve.
As ever, you can watch and listen to the whole interview on our website. (But you should really watch it because it looks )
⛔️ 3 Companies that Crossed the Ethical Line in CI ⛔️
It was later revealed that some of those investigators misrepresented themselves to phone companies to improperly gain access to the call records of Hewlett-Packard directors, as well as the journalists who reported on the leaks.
The case revolved around José Ignacio López de Arriortùra, a former Global Vice President of GM who was poached by Volkswagen. He was accused of stealing and sharing thousands of sensitive, confidential documents about GM’s pricing, technology and more.
Pepsi vs. Coke: CI ethics done RIGHT
When a former Coca-Cola employee offered to sell trade secrets to PepsiCo in 2006, Pepsi did the right thing and alerted the authorities. The former Coca-Cola employees were sentenced to eight and five years in prison respectively.
CI Ethics Tl; Dr
Don’t pose as someone you’re not to gather competitive intel
Respect the integrity of non-compete clauses and NDAs
Stay within the law
Establish an internal set of ethical guidelines and make your employees aware of it