Mind the (competitive revenue) gap. It’s time to close it.
CSMs On What the Best CE Programs Have in Common
They’ve worked with literally hundreds of compete programs.
At the enterprise, at startups, SMEs, Customer Success Managers Sophie Baker and Honanmi Nawamura have seen it all.
They turned out to be excellent podcast guests as well!
Honami and Sophie joined the Competitive Enablement Show this week to share their advice for compete programs looking to increase adoption.
Running a competitive confidence survey is a good place to start. And for one compete program Honami worked with in the past, it was a good place for a restart too.
Staff turnover, low engagement by reps, weak buy-in from the execs — this company’s competitive enablement program was at a critical juncture. Then…
“We ran a competitive confidence survey and it really helped us to identify key themes of the type of content folks needed where we didn’t have it yet. Over the course of six months, they were able to double their adoption rate.”
A Competitive Confidence Survey is just one of the arrows in your competitive quiver.
Add a few more arrows to your arsenal by listening, watching or reading the latest episode of the Competitive Enablement Show.
Coffee & Compete Community Corner
Eric Holland is the Senior Product Marketing Manager at CureMint. He’s a friend of the Compete Network, an avid reader of this newsletter, a must-follow on LinkedIn and an overall good guy.
Eric’s got his finger on the pulse of today’s “Modern Buyer” — he knows what they need to see and hear, and how they want to see and hear it.
So not only am I very happy to be featuring Mr. Holland in today’s Coffee & Compete Community Corner, I am thrilled to announce he will be one of the guest’s on next month’s Competitive Enablement Show LIVE.
Check out Eric’s post below, follow him on LinkedIn and save your spot for next month’s CE LIVE here.
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