Hey! Welcome to the Coffee & Compete newsletter where 6,121 product marketers, compete pros, and GTM leaders get strategies to win in their market in 5 minutes or less.

We’ve got a brand-spanking new show to share on the network, a breakdown of a Zuckerberg’s competitive positioning, and tips for landing your next product marketing gig.

Let’s roll!

Adam 

🚀 The NEWEST show on the Compete Network

Was Zuck’s response to Apple savvy or sorry?

In case you were living under a rock, Apple recently released their inaugural VR headset, the Vision Pro.

And you might think that Apple has led a new wave of innovation with this tech… but, you’d be mistaken.

Meta released their own VR headset, the Quest 3, in October. And the CEO, Mark Zuckerberg, directly addressed Apple’s product in a no-frills three minute review of their competitor.

My totally unsolicited take 👉 sure the Vision Pro has quirks. Yes, Meta’s product is likely a better value… today. But Zuck’s response is missing the forest from the trees. 

Apple intentionally labelled these ‘beta’. Their initial iPhone launch years ago wasn’t perfect.

Remember Steve Ballmer comparing it to the then dominant BlackBerry? Yeah… that didn’t age well.

What Apple has done is capture the mainstream consciousness with a movement. At this point the functionality details don’t truly matter.

Zuck is diving deep into the feature-function weeds in a category that is only just scratching the surface. And that’s a losing strategy when the Vision Pro 2, 3, 4, inevitably release.

How to land your next product marketing job

Yi Lin Pei has helped countless product marketers bounce back from layoffs and land their next gig throughout her career.

And now she’s sharing some of her best tactical tips with the community so you can crush your next interview. She’ll be dropping some of the secrets she’s seen work best over her 10+ year career, including:

🚫 The biggest application mistake you need to avoid

🛗 How to develop a killer elevator pitch

🗒️ Tips for nailing an interview assignment

(Psst, check out product marketing and competitive intel opportunities on our jobs board here.)

New releases for your 👀, 👂, and (hopefully) 🧠 

How PMMs can ‘bounce-back’ from layoffs | We’re Not Marketers

Gab, Eric, and Zach share their personal experiences with layoffs and tips they used to get back on their feet.

Wealthsimple’s positioning masterclass

Killer copywriting from Wealthsimple in their ‘hidden’ billboard.

Innovation, Marketing, and Leadership with a CMO | Embracing Erosion

Janine Gianfredi, CMO at Transcarent shares her recruitment to the white house, decision-making at a start-up, and leadership advice.

P.S. Wanna binge hours of on-demand content, connect with others, and learn from some of the best in the industry?

Then join the 3,000+ other product marketers, compete pros, and GTM leaders in the Compete Network community.