Paul · Mar 12, 2023

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My mug is overflowing with compete content from the week that was, so let’s dive straight into things.

A familiar face, Pat Wall, joined the Competitive Enablement Show to share his best tips for getting sales to use his compete content. Plus:

• A killer CE LIVE coming up on March 22nd 
• An International Women’s Day-inspired edition of the Community Corner
• ️ And 3 CI newsletter tips from the latest Compete Network roundtable

Let’s go,

Ben ⚾

12-ish Tips to Increase Sales Adoption

Not a sprint. Not a marathon. It’s an ultra-marathon. 

Building a culture of compete is a non-negotiable if you want sellers to use your competitive intel. But it doesn’t happen overnight. Take a few tips from Pat Wall though, and you’ll get there faster. 

“When people understand what you’re doing and you’re consistently being an advocate for sales, you start to build a brand within your company.” 

Some of the tactical ways Pat has gotten sales buy-in for his compete program:

• Enlisting a team of six colleagues to help moderate his Competitive Intel Slack Channel 
• Directly asking for feedback about his compete content
• Turning SKO presentations into a competitive intel trivia game

There are nine-ish more tips Pat shared with us this week, so watch and listen to the full episode here.

Coffee & Compete Community Corner

You’ll notice this post has 60 comments on it. That’s because almost immediately, people from the community started adding to it. (Make sure to check out Pat’s post for the full list.)

We’ve been lucky enough to have some of these amazing compete pros on the Competitive Enablement Show, here are links to the episodes so you can see for yourselves why these women are powerhouses in our industry. 

• Alysse Nockels & Zena Applebaum
• Tracy Berry
• Meghan Menesale
• Ashleigh Eisinger
• Tirrah Switzer
• Clara Smyth
• Jennifer Roberts 
• Mindy Regnell
• Fiona Finn
• Molly Gallaher-Boddy 
• Jenny Sung 
• Tara Scott

Three tips from our latest community roundtable?

Missed our latest roundtable? Here are a couple of tips

Tip 1 – Meet your audience where they’re at. Drop that email in Slack and Teams!

Tip 2 – Let people know whenthere isn’t new news. It informs people that you’re still keeping an eye on what’s happening.

Tip 3 – Stick to a consistent cadence. If your consumers expect the newsletter in their inbox on a certain day and at a certain time, well you’re doing something right!