Not a sprint. Not a marathon. It’s an ultra-marathon.
Building a culture of compete is a non-negotiable if you want sellers to use your competitive intel. But it doesn’t happen overnight. Take a few tips from Pat Wall though, and you’ll get there faster.
“When people understand what you’re doing and you’re consistently being an advocate for sales, you start to build a brand within your company.”
Some of the tactical ways Pat has gotten sales buy-in for his compete program:
Enlisting a team of six colleagues to help moderate his Competitive Intel Slack Channel
Directly asking for feedback about his compete content
Turning SKO presentations into a competitive intel trivia game
There are nine-ish more tips Pat shared with us this week, so watch and listen to the full episode here.
Coffee & Compete Community Corner
You’ll notice this post has 60 comments on it. That’s because almost immediately, people from the community started adding to it. (Make sure to check out Pat’s post for the full list.)
We’ve been lucky enough to have some of these amazing compete pros on the Competitive Enablement Show, here are links to the episodes so you can see for yourselves why these women are powerhouses in our industry.