Why we faked the pod’s “end of life” last month? Emotional engagement.
Hosted by: Eric HollandEmotion can’t be reduced to “leads” or “ROI”. It’s an intangible feeling you can’t really quantify in a SalesForce report. And if you’re a product marketer, you know how much emotion matters to the product-customer relationship. That’s why we “killed” the pod last month. It was a real-life Mom Test – what did listeners really feel in our absence? It’s what you might wanna know too. How do customers really feel about your product? What you buy reaches emotion, before it touches logic. Listen to show your CEO why building emotion matters more than chasing leads alone. During this 35-minute episode, we cover:
→Personal and professional transitions since last season
→A brief teaser of our newsletter and revamped website
→How to see a preview of future guests within Season 2
Timestamps:
00:00 – Welcome to Season 2: The Unforgettable Comeback
00:55 – The Big Reveal: Why We Faked Our Podcast’s Death
02:59 – Emotional Engagement and Its Impact
05:22 – The Aftermath: Listener Reactions and Personal Reflections
12:53 – Introducing the Newsletter: A New Way to Engage
15:52 – The Misfit Community: Engaging with Our Audience
17:17 – Kicking Off with Casual Banter
17:48 – Deep Dive into Emotional Engagement
20:02 – Exploring Product Marketing Challenges
24:58 – Personal Growth and Professional Evolution
27:05 – Embracing the Consulting Journey
33:06 – Wrapping Up and Looking Forward
Show notes:
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