Chris Fountain is an Operating Partner at Frontier Growth and a multiple time executive in the software space. He joined Ryan to talk about why he believes in the value of win-loss analysis to make better decisions and fuel growth. Here are two quick takeaways from the conversation.
Some of Chris’s portcos have hundreds of clients — others in the thousands.
You won’t be able to glean meaningful insights from looking at all of them all at once. Instead, you have to segment your audience.
Identify a segment or cohort you’re most interested to learn from and start there. You can always analyze more cohorts later on.
With proper segmentation, you can learn a lot from a relatively small amount of interviews.
Watch Ryan’s chat with Former Demandware CEO Tom Ebling on this season of Blindspots
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