Hosted by: Adam McQueen

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Adam and guest Tirrah Switzer, Senior Director of Product Marketing at Community Brands, take a break from all the CI excitement at SCIP IntelliCon 2023 to sit down for a chat on all things compete. 

They dive into why Tirrah’s team focuses on enabling revenue-generating functions and how they do it. The importance of engaging senior leaders early on and why she wishes she had done more of it. The competitive intelligence metrics Tirrah and team swear by — and much more. 

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Key moments

(00:02) Introduction
(01:52) Meet Tirah Switzer
(02:12) How priorities change in tough markets
(05:23) Teaching sellers how to fish
(09:58) Getting leadership buy-in
(11:57) Competitive intelligence metrics and KPIs
(15:35) Tirrah’s biggest mistake in compete

Team:

Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use her