Stealing Leads from Your Competitors with Comparison Pages | Ep. 5
Hosted by: Jason OakleyWelcome to ‘Compared to What?’, a Klue Original series that breaks down comparison pages from top competing companies in a given industry.
Hosts Federico Jorge (Founder of StackAgainst) and Jason Oakley (Senior Director of Product Marketing at Klue) will give their opinions on the good, the bad, and the ugly of comparison pages weekly as you learn what and what not to do when it comes time for you to make your own.
Key Moments:
00:00 – Introduction
01:58 – What are Comparison Pages?
02:46 – Where do Comparison Pages fit in a sales funnel?
03:40 – Making a Comparison Page in 4 steps
04:00 – Step 1. Choosing your competitors
09:21 – A competitive keyword tool
16:22 – Step 2. Find competitive angles
25:52 – Step 3. Define your winning narrative
28:22 – Step 4. Going from research to copywriting
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