EPISODE 13

How PMMs can tie revenue with competitive intelligence w/ Clara Smyth

Aligning your PMM role to revenue is very difficult to do in some organizations and under certain circumstances. However, there are a few ways you can focus on revenue. Competitive intelligence (CI) is the way. Clara Smyth is the Director of Competitive Enablement Services at Klue and hosts the Back Office to Boardroom podcast. In this episode, she’s gonna show how to tie revenue with competitive intelligence.

We’re talking about:

→The role of competitive intelligence in revenue generation
→How to handle internal requests and prioritizing competitors
→How to invest and evolve in competitive intelligence
→And of course, are product marketers actually marketers?

If you want to understand the different pillars between CI and PMM, discover how to start influencing revenue, and the ideal structure of a CI team, brace yourself for Clara’s masterclass on these subjects.

 

Timestamps:


02:47 Clara’s Journey into Competitive Intelligence


03:45 Are Product Marketers Actually Marketers?


05:10 The Role of Competitive Intelligence in Revenue Generation


08:01 The Importance of Being Selfless in Product Marketing


10:33 Ideal Structure for Competitive Intelligence


13:02 Misconceptions about Competitive Intelligence


16:22 The Power of Competitive Intelligence Newsletters


19:21 Building a Content Creation Team


21:31 Investing in Competitive Intelligence


25:23 The Evolution of Competitive Intelligence


28:20 Handling Internal Requests and Prioritizing Competitors


34:00 Special Projects and Where to Find Clara

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