EPISODE 83

Observable VP Marketing, LaShaun Williams on Release Marketing

Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?6:32 How you handle release marketing at Observable and how you think about organizing and planning for releases at your current company??11:09 how did you work with leadership and your product team to kind of get that alignment initially upfront?13:27 How you’ve thought about this and how you’ve even empowered product marketers on your team at observable?18:37 How have you thought about as a manager, as a leader, how do you communicate that kind of across the org and up and down the org respectively as well? 22:43 How you’ve kind of advised pmms on your teams respectively to address some areas that you’ve seen launches go wrong?28:21 Can you share a little bit more about your journey, how you thought about it and how you actually took that or ather made the jump to being a PMM leader?33:34 Can you share one piece of insight that has served you well throughout your product marketing career?Want more insights from LaShaun? Check out her Sharebird Profile.Looking to connect? You can find LaShaun here on LinkedIn.

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