EPISODE 81

Klaviyo Director of Product Marketing, Katie Gerard on Product Launches

Questions covered in this episode: 1:27 Opening Question: Tell us about your journey into and through product marketing?4:06 How you’ve used the core business metrics to influence your team or your leadership at Klaviyo?5:37 How have you and the product marketing team at Klaviyo thought about differentiating yourself in the MarTech landscape?7:50 How have you kicked off the process of repositioning Klaviyo?10:29 What are some of the success metrics for you and the team?11:52 How have you incorporated or planning to incorporate GenAI at Klaviyo?13:44 How do you work with your GTM partners across sales and CS and how you handle the volume of launches?14:29 What are some ways that you’ve successfully enabled your internal teams and maybe more specifically your go-to-market teams like sales marketing?18:45 Can you share one piece of insight that has served you well throughout your product marketing career?19:22 Can just share one piece of insight that has served you well throughout your product marketing?Want more insights from Katie ? Check out her Sharebird Profile.Looking to connect? You can find Katie here on LinkedIn.

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