Hosted by: Mary Sheehan

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Questions covered in this episode:

1:36 – Opening Question (Can you share a time when you failed at something and what did you learn?)

5:14 – What is your role like as a Director of Product Marketing at Indeed?

6:44 – How can Indeed help a candidate stand out while looking for jobs?

9:52 – Understanding of the cover letter.

11:27 – How do you approach building and scaling the PMM team?

15:38 – How do you manage parenthood and a full-time job?

22:24 – How do you get buy-in when creating a VOC program? What does an MVP of a VOC program look like?

24:53 – How do you go about creating personas? Do you have personas for the business at large vs. just for launches? And how often do you refresh?

29:04 – How do you build effective buyer journeys?

32:00 – Rapid Fire

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Looking to connect? You can find Sherrie here on LinkedIn.