How to use data to tell a better story in B2B
Hosted by: Eric HollandTimestamps:
01:37: Transitioning from non-profit to tech
2:02: Collin’s background as a preacher up to product marketing
4:47: Are product marketers actually marketers?
7:32: Collin’s approach as a founding PMM
09:32: Defining product marketing in a new role
11:16: The importance of building relationships
12:29: Balancing short-term and long-term goals
14:30: Leadership in product marketing
16:25: The importance of building credibility
18:12: Setting boundaries and building respect
21:11: The rule of reciprocity in product marketing
23:51: Sharing and building credibility
27:38: Lightning round
Show Notes:
Stay up to date with the latest from The Compete Network
Be the first to know about the newest episodes dropping on the Compete Network, upcoming shows with creators, and community events where you can learn from top leaders.
JOIN NOWNEWSLETTER
Never miss a new release on the network.
(Your competitors sure aren’t.)
Be the first to know about:
- The latest episodes dropping on the Compete Network
- Community sessions & events
- Upcoming exclusive shows