EPISODE 11

How to use data to tell a better story in B2B

Timestamps:

01:37: Transitioning from non-profit to tech
2:02: Collin’s background as a preacher up to product marketing
4:47: Are product marketers actually marketers?
7:32: Collin’s approach as a founding PMM
09:32: Defining product marketing in a new role
11:16: The importance of building relationships
12:29: Balancing short-term and long-term goals
14:30: Leadership in product marketing
16:25: The importance of building credibility
18:12: Setting boundaries and building respect
21:11: The rule of reciprocity in product marketing
23:51: Sharing and building credibility
27:38: Lightning round

Show Notes:

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