How PMMs can influence GTM without being left out w/ Madison Leonard

Hosted by: Eric Holland

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Timestamps:
01:02: Madison’s journey to product marketing
02:11: Transitioning from B2C to B2B
02:58: Madison’s current role and GTM strategy passion
05:37: Are product marketers actually marketers?
07:56: The disconnect between marketing and sales
12:11: The role of product marketing in Go-to-market
18:07: Building trust and influencing change in organizations
22:47: The shift from B2B to PLG
32:39: Where to find Madison and learn more about her work

Show Notes:
Madison LinkedIn
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