Timestamps: 01:02: Madison’s journey to product marketing 02:11: Transitioning from B2C to B2B 02:58: Madison’s current role and GTM strategy passion 05:37: Are product marketers actually marketers? 07:56: The disconnect between marketing and sales 12:11: The role of product marketing in Go-to-market 18:07: Building trust and influencing change in organizations 22:47: The shift from B2B to PLG 32:39: Where to find Madison and learn more about her work
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