Driving Revenue: Why PMMs should move away from leads
Hosted by: Eric HollandTimestamps:
00:55 – How PMMs should drive revenue
05:46 – The focus on leads vs. the focus on revenue
08:18 – How to make sure PMMs drive revenue
10:45 – Why stakeholders don’t understand the impact of messaging
16:16 – Balancing strategic projects with tactics as a PMM
22:46 – How to manage ongoing requests
27:38 – How to enforce a research phase on strategic projects
31:50 – How to help change priorities internally
35:46 – What to do if you’re doing more lead gen than revenue capture?
Show notes:
Olivine and Winter – B2B Messaging Course
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