PMMs should have ownership of the homepage and their #1 priority should be messaging testing it to make sure it resonates with their target audience. This is what Peep Laja, CEO and founder of Wynter believes in. Peep has been an entrepreneur since 2007 and has been telling the same narrative for 3+ years at Wynter: you should test your messaging. As the secret guest of season one, we’re talking about:

→Challenges and strategies to be aware of when managing website messaging

→Why messaging is underestimated in B2B

→How to leverage customer feedback with your messaging

→And of course, are product marketers actually marketers?

If you want to deepen your knowledge of messaging and figure out how to navigate challenging discussions like what should be on the homepage, or how to know if your message resonates with your target audience, prepare yourself for this special episode with Peep!