Comparison Pages That Aren’t Comparison Pages (Hey.com, Fathom, Zendesk) | Ep. 4

True differentiation can’t be achieved with a standalone landing page. Your company’s narrative needs to be woven into every fibre of your digital presence.

In this episode, Federico and Oakley look at how three companies compare and compete not just against their direct competitors but against monolithic products like Gmail (03:29) and Google analytics (12:54).

In the last example, Federico breaks down one of most epic examples of how you can make product marketing conceptual and tangible at the same time (19:00).

About Compared to What?

“Compared to What?”, is a show where hosts Federico Jorge (Founder of StackAgainst) and Jason Oakley (Senior Director of Product Marketing at Klue) give their opinions on the good, the bad, and the ugly of comparison pages as you learn what and what not to do when it comes time for you to make your own.

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