How AI is Impacting Compete Today

Adam is joined by Klue’s Competitive Enablement Manager Brandon Bedford to talk about the impacts AI is having on the world of compete today and what it might look like into the future.

1️⃣ AI is blurring traditional business category lines 1️⃣

It’s not just that AI is unlocking new use cases for the tools you have now in the category you’re currently playing in.

As AI power gets harnessed and new use cases fleshed out, companies are starting to enter adjacent spaces.

“All of a sudden they’re now competing against companies that they weren’t competing against before.”

Gong has entered the sales engagement space with Gong Engage. Clari followed suit by acquiring Grove.

Companies today thinking only about how AI can super change their core competency need to broaden the vistas to adjacent competencies as well.

Watch Klue’s VP of Win-Loss walk through how you can leverage AI to design a win-loss program

2️⃣ Publicly-available is now table stakes 2️⃣

Companies whose business model hinges on collecting and synthesizing public data have a problem.

ChatGPT and other large language models are rendering that approach irrelevant.

Companies that rely on public data…those are the companies that are at risk of getting swept into the stream.”

The new data paradigm is unlocking proprietary data inside your four walls. Data that only your organization has access to.

Win-loss interviews, call recordings, internal CRM data — these are the data sources that will separate the winners from the rest of the pack in the age of AI.

Watch how three compete pros are currently using AI prompts to co-pilot their way through compete

3️⃣ Getting insights from thousands of reviews (without reading them all) 3️⃣

News article/press release summarization has been one of the most immediate and beneficial uses in the early days of AI.

And as new use cases unfurl and testing yields new power, companies are getting into the next stage of AI.

“We’ve captured some of the immediately obvious value. And now we’re starting to get into some cool, more advanced applications.”

One new use case (coming to a competitive enablement platform near you) is review insights.

Moving beyond just the star-count, review insights pore over thousands of online reviews and pull out the main strengths and weaknesses of your competitors.

Saving you hours and hours of time in the process.

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