Attentive Director of Product Marketing, Candice Sparks on Product Launches & Stakeholder Management
Hosted by: Mary SheehanQuestions covered in this episode:
1:38 – Opening Question (Can you share a time when you failed at something and what did you learn?)
5:32 – What is your role like as a Director of Product Marketing at Attentive?
10:07 – What has helped you be the most successful when you are that first product marketing hire?
12:37 – What about red flags when you decide not to be the first product marketer for a company that is eager to hire you?
14:16 – What are you doing in the first 90 days to try to make an impact?
17:28 – Who do you hire first?
18:57 – How do you communicate product marketing achievements upwards and build visibility?
22:07 – How do you combat burnout for your team?
25:01 – When coming up with positioning and messaging as part of a go-to-market plan, which key stakeholders should weigh in?
27:04 – Rapid Fire
Want more insights from Candice? Check out her Sharebird Profile.
Looking to connect? You can find Candice here on LinkedIn.
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