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PODCASTS
Adam McQueen talks to the best product marketers and competitive intelligence experts in the industry, covering everything from competitive positioning, win-loss analysis, to enabling your reps to win that next competitive deal.
You’ll take a tactical competitive lesson away from each episode. Guaranteed.
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How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot
EPISODE
Building a Business Case for your Competitive Program | Chris Owen, Director of Product Management, Saviynt
EPISODE
What Intel Helps Sales Win a Competitive Deal? | Jacob Gebrewold, AE, Klue
EPISODE
Debunking the Myths of Competitor Pricing | April Glosser, Brady Jensen, and Phillipe Boutros
EPISODE
How to Get Sales Buy-in for Your Competitive Enablement Program | Alexandra Organ, Competitive Program Strategist, Klue
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