{"id":2140,"date":"2023-09-07T00:00:00","date_gmt":"2023-09-07T00:00:00","guid":{"rendered":"https:\/\/thecompetenetwork.com\/episode\/how-ai-is-impacting-compete-today\/"},"modified":"2023-11-03T23:50:21","modified_gmt":"2023-11-03T23:50:21","slug":"brandon-bedford","status":"publish","type":"episode","link":"https:\/\/thecompetenetwork.com\/episode\/brandon-bedford","title":{"rendered":"How AI is Impacting Compete Today"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Adam is joined by Klue&#8217;s Competitive Enablement Manager Brandon Bedford to talk about the impacts AI is having on the world of compete today and what it might look like into the future. <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"> 1\ufe0f\u20e3 AI is blurring traditional business category lines  1\ufe0f\u20e3<\/h2>\n\n\n\n<p>It&#8217;s not just that AI is unlocking new use cases for the tools you have now in the category you&#8217;re currently playing in. <\/p>\n\n\n\n<p>As AI power gets harnessed and new use cases fleshed out, companies are starting to enter adjacent spaces. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-vivid-purple-color has-text-color\">&#8220;All of a sudden they&#8217;re now competing against companies that they weren&#8217;t competing against before.&#8221;<\/h3>\n\n\n\n<p>Gong has entered the sales engagement space with <a href=\"https:\/\/www.linkedin.com\/posts\/gong-io_introducing-gong-engage-the-only-ai-driven-activity-7072543360711872512-2Iup\">Gong Engage<\/a>. Clari followed suit by acquiring Grove. <\/p>\n\n\n\n<p>Companies today thinking only about how AI can super change their core competency need to broaden the vistas to adjacent competencies as well. <\/p>\n\n\n\n<p class=\"has-text-align-center has-vivid-purple-color has-text-color\" style=\"font-size:16px\"><em> <\/em> <em>Watch Klue&#8217;s VP of Win-Loss walk through how you can leverage AI to design a win-loss program <\/em><\/p>\n\n\n\n<iframe width=\"560\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/up-or3g5ujM?si=JMOriOVFX0OC2jDJ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">2\ufe0f\u20e3 Publicly-available is now table stakes 2\ufe0f\u20e3<\/h2>\n\n\n\n<p>Companies whose business model hinges on collecting and synthesizing public data have a problem. <\/p>\n\n\n\n<p>ChatGPT and other large language models are rendering that approach irrelevant. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-vivid-purple-color has-text-color\"><strong>&#8220;<\/strong>Companies that rely on public data&#8230;those are the companies that are at risk of getting swept into the stream.&#8221;<\/h3>\n\n\n\n<p>The new data paradigm is unlocking proprietary data inside your four walls. Data that only your organization has access to.<\/p>\n\n\n\n<p>Win-loss interviews, call recordings, internal CRM data \u2014&nbsp;these are the data sources that will separate the winners from the rest of the pack in the age of AI. <\/p>\n\n\n\n<iframe width=\"560\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/wMcRP0yZZ64?si=tz0vGuMaGkd_jVEs\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<p class=\"has-text-align-center has-vivid-purple-color has-text-color\" style=\"font-size:14px\"><em>  Watch how three compete pros are currently using AI prompts to co-pilot their way through compete <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">  3\ufe0f\u20e3 Getting insights from thousands of reviews (without reading them all) 3\ufe0f\u20e3<\/h2>\n\n\n\n<p>News article\/press release summarization has been one of the most immediate and beneficial uses in the early days of AI. <\/p>\n\n\n\n<p>And as new use cases unfurl and testing yields new power, companies are getting into the next stage of AI. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-vivid-purple-color has-text-color\"><strong>&#8220;We&#8217;ve captured some of the immediately obvious value. And now we&#8217;re starting to get into some cool, more advanced applications<\/strong>.&#8221;<\/h3>\n\n\n\n<p>One new use case (coming to a competitive enablement platform near you) is review insights. <\/p>\n\n\n\n<p>Moving beyond just the star-count, review insights pore over thousands of online reviews and pull out the main strengths and weaknesses of your competitors. <\/p>\n\n\n\n<p>Saving you hours and hours of time in the process. <\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ddc20fe5-93dc-4552-a2f6-cb8b114c5c3d\"><span class=\"hs-cta-node hs-cta-ddc20fe5-93dc-4552-a2f6-cb8b114c5c3d\" id=\"hs-cta-ddc20fe5-93dc-4552-a2f6-cb8b114c5c3d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2241989\/ddc20fe5-93dc-4552-a2f6-cb8b114c5c3d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ddc20fe5-93dc-4552-a2f6-cb8b114c5c3d\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2241989\/ddc20fe5-93dc-4552-a2f6-cb8b114c5c3d.png\"  alt=\"competitive intelligence newsletter\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2241989, 'ddc20fe5-93dc-4552-a2f6-cb8b114c5c3d', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n","protected":false},"featured_media":0,"menu_order":0,"template":"","tags":[],"series":[24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How AI is Impacting Compete Today - Compete Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecompetenetwork.com\/episode\/brandon-bedford\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI is Impacting Compete Today - Compete Network\" \/>\n<meta property=\"og:description\" content=\"Adam is joined by Klue&#8217;s Competitive Enablement Manager Brandon Bedford to talk about the impacts AI is having on the world of compete today and what it might look like into the future. 1\ufe0f\u20e3 AI is blurring traditional business category lines 1\ufe0f\u20e3 It&#8217;s not just that AI is unlocking new use cases for the tools ... 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