EPISODE 33
Zero to One Product Marketing and PLG with Claire Maynard, Head of Product Marketing, New Products & Solutions at Atlassian
Hosted by: Mary SheehanClaire is an avid golfer and PMM leader with a background in psychology who enjoys and specializes in zero to one product marketing and product led growth (PLG). She excels in the development and innovation of existing products as well as building new products to serve current and new customers. She and Mary discuss the art and science of the PMM craft, combining the psychology of habit forming with messaging, marketing, design, etc. Tune in to hear the framework for developing new products and the work that PMM is responsible for behind PLG.
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