When Nike Won the Olympics & Four Ways to Knock Competitors Out of the Deal Early w/ Nick Cegelski
Adam McQueen 
Hunter Sones DESCRIPTION
It’s Olympics season, and when it’s Olympics season, competition is running high – we’ve got a JUICY story about when Nike beat Adidas at the 2012 London Olympics (even though Adidas had a huge head start), and we had a chat with the sales legend Nick Cegelski who went toe-to-toe with Hunter sharing four ways you can knock a competitor out of an early-stage deal.
TIMESTAMPS
00:00 – Welcome to the show!
02:55 – What’s Brewing: Nike vs. Adidas at the 2012 London Olympics
16:00 – Cup of Wisdom with Nick Cegelski
18:04 – Your sales deal is won or lost in discovery
27:44 – Why you NEED a quick dismiss for your top competitor
36:20 – Badmouthing your competitors in sales deals is BAD
43:12 – Influence your buyer’s purchase criteria through competitive discovery
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