Turning Win-Loss Insights Into Action w/ Valerie Bonaldo

DESCRIPTION

You’ve run your Win-Loss program, you’ve added surveys, you’ve got your results… now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.

Join the waitlist for Ryan Sorley’s new book ‘Blindspots: The Ultimate Guide to Building a Better Win-Loss Program’: https://web.klue.com/blindspots

Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots

TIMESTAMPS:

00:00 – Valerie Bonaldo is on the pod!

01:16 – Why start a Win-Loss program?

02:20 – Implementing Win-Loss insights

04:08 – Stakeholder engagement with Win-Loss analysis insights

08:08 – Distribution WinLoss insights

13:07 – Combining Win-Loss with other data sources

15:03 – Cadence for distributing Win-Loss insights

16:55 – Sharing Win-Loss results with revenue teams

19:17 – Valerie’s best Win-Loss insights

20:35 – Challenges with running Win-Loss analysis

23:38 – Measuring the impact of a Win-Loss program

25:55 – Best piece of advice for someone starting their first Win-Loss program