The Ultimate Win-Loss Guide w/ Ryan Sorley

DESCRIPTION

Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what’s in store for his book launch… 👀

Join the waitlist for Ryan Sorley’s new book ‘Blindspots: The Ultimate Guide to Building a Better Win-Loss Program’:
https://web.klue.com/blindspots

Register for Win-Loss workshops with Ryan in Boston and London:
https://web.klue.com/blindspots

TIMESTAMPS:

00:00 – Ryan Sorley is on the pod!

01:26 – Ryan’s Upcoming Book and Workshops

02:27 – Deep Dive into the Blindspots Book

05:19 – Ryan’s Origin Story with Win-Loss

07:50 – Challenges with Writing His First Book

11:20 – Empowering Product Marketers with Win-Loss

14:32 – Real-World Win-Loss Success Stories

17:28 – Validating Competitive Intel with Win-Loss Analysis

21:03 – The Importance of Reliable Data