The Rise to CMO with New Relic’s Chief Marketing Officer, Seema Kumar

Hosted by: Mary Sheehan

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Seema's book recommendation: "Mindset" by Carol Dweck

1. What is something you’ve learned lately? 
2. Can you tell us about your role, company, and team?
3. You switched companies and became the CMO of New Relic during COVID – can you tell us about that? How was the interview process, decision making, and team building while most of us are working from home?
4.  As a woman in a predominantly male field, what do you think has been different / harder for you in your rise to CMO? How did you overcome this?
5. You’ve mentioned your passion points / super powers are around messaging and positioning. What’s your approach to this when you start at a new company / have a new buyer? 
6.  How do you make sure the messaging / positioning works – especially for a difficult to reach segment like engineering?
7.  And how do you make sure that this resonates across the entire organization, that they are living and breathing this? 
8.  Sometimes the message and marketing are as important internally as externally. Can you share a bit about what you’ve done for internal marketing?
9.  Who have been your strongest PMM mentors?
10.  How do you find a mentor?
11.  What is the one thing that has been most important growing in your career?
12.  How do you network?
13.  How do you make sure you connect with people so you can share?
14.  Why product marketing?
15. How can listeners keep in touch with you?