Scaling Up Win-Loss Data Collection with Surveys w/ Kevin McLean
Adam McQueen 
Hunter Sones DESCRIPTION
Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you’d otherwise miss. It’s a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys.
Join the waitlist for Ryan Sorley’s new book ‘Blindspots: The Ultimate Guide to Building a Better Win-Loss Program’:
https://web.klue.com/blindspots
Register for Win-Loss workshops with Ryan in Boston and London:
https://web.klue.com/blindspots
00:00 – Kevin McLean is on the pod!
02:55 – The Purpose of Win-Loss Surveys
06:02 – Crafting Effective Win-Loss Surveys
08:01 – Questions to Include on Win-Loss Surveys
12:02 – Sharing Insights from Win-Loss Surveys
14:02 – Maximizing Win-Loss Survey Response Rates
16:42 – Win-Loss Myths Debunked
19:37 – Future of Win-Loss Technology
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