Product Positioning with April Dunford, Author of Obv!ously Awesome

Hosted by: Jeffrey Vocell

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April Dunford, Startup market strategy + positioning. Author – Obviously Awesome. Connect with her here:- Linkedin – Twitter Questions we covered in this episode: How did April develop her positioning skills? (3:19) How did she develop her method? (10:33)  Examples of positioning in the wild (13:10)  Product Marketers as Market Managers (19:50)  We bash positioning statements for awhile (20:53)  Positioning as the underpinning of marketing (27:37)  Ways to enter a market? (30:27)  What April is working on next (40:00)  Sourdough starters (42:04)