90% of PMMs today don’t have formal training. It’s one way to stand out and stay relevant — getting trained. If you don’t, copy the 10% and struggle to differentiate. In this episode, we cover our different prior backgrounds and use what we’ve learned to stand out. In this 40-minute convo, we jam on:
→ Harder to find PMM jobs in a tighter market. One story to focus more on for “Oscar-worthy” differentiation
→ How to identify your superpower as a PMM
→ Why “picking a fight” should be your PMM superpower
→ Train on what’s required, right? Wrong! Train on this instead
→ Surprising disagreement Gab and Zach had on data analytics skillset
→ Are you taking a PMA certification? Know this
→ What good product marketers NEVER do when it’s about training.
→ Truth about our podcast. You’re gonna “facepalm” when you know
→ Are you a product marketing consultant? Read Million Dollar Consulting
→ How important are certifications for PMMs
→ How to level up your career with the right certifications
→ Best part about our weekly newsletter you’d die for
Grab a cup of Yerba Mate, our unofficial unsponsored drink of choice, and sit down to learn how to stay relevant in product marketing
00:00 – Introduction and Host Introductions
01:18 – The Importance of Training in Product Marketing
01:54 – Identifying Unique Superpowers
07:18 – The Value of Formal Education and Certifications
16:42 – Applying Knowledge in Real-World Scenarios
19:41 – Leveraging Data Analytics in Product Marketing
26:13 – Continuous Learning and Networking
33:01 – Conclusion and Newsletter Promotion
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