Microsoft’s Director, Alina Fu on Stakeholder Management

Hosted by: Mary Sheehan

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“It’s not only about what you can get out of the experience but how can you help mentor or coach along the way” – Alina Fu

Alina Fu, a boomerang product marketing leader at Microsoft, shares advice on kicking off your career and what you should be thinking about, as well as discusses her recent AMA on Stakeholder Management. Her and Mary’s conversation is centered around tools to drive alignment cross-functionally on a global team  in a remote working environment and the necessary check-points for gathering feedback as you’re preparing for a launch. They also define customer and product evangelism.

Check out Alina's AMAs on Sharebird.
Connect with Alina on LinkedIn.

Questions covered in this interview:

1. What are some tried and true strategies to drive alignment cross-functionally for a remote team?
2. What is the best cadence for gathering stakeholder feedback in preparation for a launch?
3. How do you build better relationships with product management? I feel like this is the most complicated relationship out of all cross-functional partners. How do you constantly stay aligned?
4. Questions on customer and product evangelism:
   • How do you define both, how are they different?
   • What are the best ways to build a plan around these?
   • Has there been anything you tried that didn’t work?